Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group, a mobile-first digital advertising technology company that delivers intelligent, privacy-first advertising for brands, agencies, and publishers. Jun Group has a 20-year history, boasting a number of relationships with Fortune 500 advertisers in North America. Acquired by Advantage Solutions in 2018, the […]
BBC Studios has announced Devina Seth as Brand Partnerships Director within their Global Digital Brands team. Her appointment is the latest within the growing division as they continue to expand their digital advertising offering with a particular focus on social video advertising and social-first branded entertainment to clients and advertisers. Seth’s previous roles include stints […]
The Desire Company has concluded its Series B funding round, catapulting its valuation to $97 million. This funding infusion positions the company to capitalise on the escalating demand for authentic, expert-driven content, particularly from Retail Media Networks (RMNs) and is timely given the Federal Trade Commission’s heightened focus on transparent marketing practices. The funding coincides […]
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has announced a partnership with Kargo, a specialist in creating breakthrough ad solutions. The partnership provides AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats, allowing them t launch high-impact ad unit campaigns through AdLib, […]
As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]
Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]
Sumsub, a full-cycle verification platform, has released its third annual Identity Fraud Report which provides analysis of identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2,000,000 fraud cases between 2022-2023. Sumsub’s research key findings include: The top-5 identity fraud types in 2023 are: AI-powered fraud, money […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]
CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI. According to the report, conducted by independent research firm Aberdeen Strategy & Research, brands with the most advanced influencer marketing programmes see far better results from their […]