Advanced Television

digital advertising

Data: $930bn spent on social media ads since 2017

As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]

January 22, 2024

Survey: Top media challenges for advertisers in 2024

Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]

December 19, 2023

Report: Retail media increasingly key for digital advertising

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

December 7, 2023

Research: Global deepfake incidents surge tenfold

Sumsub, a full-cycle verification platform, has released its third annual Identity Fraud Report which provides analysis of identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2,000,000 fraud cases between 2022-2023. Sumsub’s research key findings include: The top-5 identity fraud types in 2023 are: AI-powered fraud, money […]

November 30, 2023

DoubleVerify announces EMEA hires

DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]

November 16, 2023

Report: Advanced influencer marketing delivers greater revenue

CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI. According to the report, conducted by independent research firm Aberdeen Strategy & Research, brands with the most advanced influencer marketing programmes see far better results from their […]

July 13, 2023

Study: Digital leads 2022 ad spend

To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]

June 1, 2023

Programmatic automation solution from PubMatic

Digital  advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]

May 9, 2023

Survey: Cookie deprecation sentiment shifts

DoubleVerify, the software platform for digital media measurement, data and analytics, has released findings from its Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments. This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which […]

May 2, 2023

AdImpact makes board appointments

AdImpact, an ad intelligence SaaS company, has announced the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies including Google, Doubleclick, Kantar Media, and MediaOcean, the three executives will be instrumental in advancing AdImpact’s strategic plan […]

March 2, 2023