The $30.5 million Dubai World Cup horse race will be showcased to a record number of broadcasters on March 26th. The Meydan Racecourse in the heart of Dubai will host six Group 1 contests, headlined by the $12 million Dubai World Cup, sponsored by Emirates Airline. Dubai Racing Club, working with its appointed distribution and […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]
The ESPN app now offers support for SharePlay, giving subscribers in the US a way to view content completely in sync with others while on a FaceTime call. Users can have SharePlay experiences with content across the entire ESPN app, including ESPN+ live streams, original content, and with TV Everywhere authenticated live streams. SharePlay will […]
For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]
The official new global padel tour – governed by the International Padel Federation (FIP) and backed by the Professional Players Association (PPA) and Qatar Sports Investments (QSI) – has announced a broadcasting deal, with ESPN revealed as the Official tour’s broadcast partner in LatAm, covering South America, Central America, Mexico and Caribbean. The Disney-owned broadcaster […]
The Basketball Africa League (BAL) ja announced its roster of broadcast partners for the 2022 BAL season, which tipped off on March 5th at the Dakar Arena in Dakar, Senegal, and will include stops in Cairo, Egypt and Kigali, Rwanda. The second BAL season will reach fans in 215 countries and territories in 14 languages […]
MadHive, the enterprise software company that powers modern media, has announced its recent shoppable Connected TV (CTV) campaign with CBD skincare brand Cannaluxe (formerly Cannuka Luxe) drove more than 150K shoppers to NeimanMarcus.com. The overall campaign generated 10 million impressions across premium publishers including Fox, ESPN, FX, AMC, and Bravo, The CW, Food Network, Bravo, […]
Disney CEO Bob Chapek has confirmed that the company, via its ESPN sports network, will bid for the NFL Sunday Ticket rights – the American football league’s subscription package that allows fans to watch out-of-market games. According to reports, the Sunday Ticket rights could fetch $2.5 billion per year, as ESPN faces competition from the […]
Fast Studios, the LA-based venture studio, has unveiled its plan to build the Women’s Sports Network — a free, ad-supported, 24/7 streaming destination where fans will find 100 per cent women’s sports content. The Women’s Sports Network has confirmed participation from several leading organisations including the Ladies Professional Golf Association (LPGA), US Ski and Snowboard […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]