Advanced Television


Hoppr names Prusz CEO

Hoppr, the Australian advertising technology company, has announced the appointment of Joe Prusz as the company’s new Chief Executive Officer. Prusz was previously the Chief Revenue Officer for Magnite, the online advertising tech firm. “Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialisation. He comes to Hoppr […]

April 3, 2023

Hoppr powers StarHub digital TV advertising

Advertising technology company Hoppr has launched its interactive advertising technology across the media assets of Singapore multiplay operator StarHub. Hoppr’s rich media interactive advertising formats are being deployed across StarHub’s over-the- top (OTT) service for both live and video-on-demand (VoD) content. “Hoppr is delighted to be working with StarHub to help them generate new revenue […]

March 20, 2023

Moulton named VP ANZ at Hoppr

Wayne Moulton has joined Hoppr, the Australian-based global advertising innovator, as vice president of business development for ANZ. Hoppr CEO Cyril Daoud, commented: “[Moulton’s] three decades of global experience working with the most innovative brands in the telecom, media, and technology sector will be invaluable as Hoppr introduces compelling technologies and business models that will […]

August 15, 2022

Wyplay, Hoppr create targeted ad solutions

Wyplay – a global TV Professional Services and Video Platform Solution provider – and Hoppr, an Australian advertising technology innovator, are launching new targeted ad solutions for operators. Media has changed a lot throughout the years. In the past, standard ad campaigns were broad and lacked the sophisticated targeting and segmentation capabilities that are available […]

December 7, 2021

Survey: Programmatic ads “thriving business model”

An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe. These are among the findings of

April 8, 2021

Hoppr appoints Laplanche

Hoppr has appointed Georges Laplanche to spearhead its push into Europe’s TV advertising market. Hoppr’s CEO Cyril Daoud says the addition of Laplanche, a former Senior Vice President for Technicolor as Head of Network Service Provider and Pay TV Partnerships, sends a strong signal to the international advertising sector that Hoppr is ready to expand. […]

February 11, 2021

3SS, Hoppr partnership

3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and Australian advertising technology innovator Hoppr have joined forces to create an end-to-end monetisation platform for Android TV. The pair have integrated the 3READY Custom Launcher with HopprTV to enable new possibilities for advertising and to unlock potential for marketing and […]

July 30, 2020

Hoppr appoints Guthrie and Pizzica to its board

Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director. Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as […]

July 22, 2020