Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences—loyal cable and satellite customers—are increasingly opting to cut the cord, a new Horowitz study finds. Though Black households were shedding cable at a slower rate as compared to the overall market, the Horowitz […]

In the post-pandemic viewing and streaming media ecosystem, Latinx viewership continues to reflect the broad range of contemporary US Latinx identities and household demographics. According to a Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and […]

As the US continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by […]

FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler. Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising […]