Williams Racing Formula 1 driver Logan Sargeant has partnered with IMG’s Sport 24, the live international inflight and in-ship sports channel, as its first brand ambassador. Through this partnership, Sargeant will feature in Sport 24’s brand campaign, providing exclusive behind-the-scenes content from his inaugural F1 season, as well as travel and sports insights, as he travels to over 23 […]
Independent eSports company, PGL, has renewed its longstanding partnership with IMG through the end of 2025. IMG will continue to serve as PGL’s exclusive partner for media, sponsorship, and data rights for the eSports company’s entire 2023-2025 events portfolio, which includes the highly anticipated Copenhagen CS2 Major. This will be the first Valve-sanctioned event for […]
IMG has been announced as the exclusive publishing agent for the popular mobile game franchise Angry Birds, expanding its existing global licensing representation agreement with the brand’s parent company Rovio Entertainment. This is the first time the Angry Birds brand’s consumer products and location-based entertainment licensing and publishing rights will be consolidated under one global […]
Sports, events and talent management company IMG has secured in-ship and inflight rights to broadcast the next three seasons of the FIA Formula One World Championship on Sport 24 and Sport 24 Extra. In a deal through to 2025, the IMG-owned and operated channels will broadcast over 150 hours of live coverage plus highlights from […]
IMG, a specialist in sports, events and media, has announced a multi-year partnership to manage and distribute Combate Global’s worldwide media rights, excluding the US. Combate Global is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, known for underscoring its fighters’ nationalities, and matching fighters from different countries against one another. This emphasis on […]
The R&A has renewed and expanded its long-standing partnership with IMG, a player in sports, media and events, to create and invest in new commercial opportunities. The new long-term agreement will see Endeavor-owned IMG now provide digital services powered by its digital arm Seven League; continue to evolve The R&A’s production and content offering across […]
IMG, a specialist in sports, events and media, has appointed Alberto Horta as Senior Vice President and Managing Director for Germany, Switzerland and Austria (DACH). Horta joins IMG from Warner Bros Discovery, where he has spent the past 15 years leading the strategy and commercial development for various brands across digital, distribution and ad sales. […]
The New World TV Group (NWTV) has secured the exclusive pay-TV rights to broadcast the Emirates FA Cup exclusively in 17 countries across Western and Central Africa, and non-exclusively in Chad, in a deal brokered by IMG. Under the agreement, NWTV will broadcast live French language coverage for all fixtures from the next two seasons […]
Sport 24, the live sports channel available on airlines and cruise lines, has renewed its agreement with the National Hockey League (NHL) to provide in-flight and in-ship broadcast coverage through the 2024-25 season. As part of the agreement, Sport 24 – which is owned and operated by IMG – will broadcast 250 live games each […]
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]