Advanced Television

Integral Ad Science

IAS launches IAS Signal

Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]

January 27, 2022

IAS acquires Context

Integral Ad Science, a global player in digital media quality, has acquired Context, a Paris-based digital content classification company. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media including social media platforms and connected TV (CTV). The acquisition builds on IAS’s current, market-leading media classification and contextual targeting capabilities. […]

January 7, 2022

Report: Social platforms, CTV attract new levels of engagement

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]

December 16, 2021

Study: Video ads dominate programmatic buying

Integral Ad Science (IAS), a global player in digital media quality, has released research titled Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimisation (SPO) differently. “This report showcases that a fundamental […]

November 18, 2021

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

IAS achieves MRC accreditation for integrated 3rd party measurement on Facebook

Integral Ad Science (IAS), a global player in digital media quality, has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across […]

November 3, 2021

Integral Ad Science launches IAS Signal platform

Integral Ad Science, a global player in digital media quality, has announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates several feature updates into one […]

October 27, 2021

Report: UK has lowest level of ‘brand risk’ from online QoS and context

Integral Ad Science (IAS) has released its Media Quality Report for H1 2021. The report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons. The Media Quality Report highlights improvements across […]

October 18, 2021

Viant partners with Integral Ad Science

Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. “Viant’s expertise and CTV scalability uniquely position us to bring this […]

September 22, 2021

Integral Ad Science acquires Publica

In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]

August 10, 2021