Advanced Television

Integral Ad Science

TikTok expands partnership with IAS

Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]

October 17, 2022

Nov 3 launch for Netflix ad tier; industry analysis

Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]

October 14, 2022By Colin Mann

IAS, DV sign Netflix partnerships

Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]

October 14, 2022

Publica launches Platform Connect

Publica, a global CTV Ad Server owned by Integral Ad Science, has released Platform Connect; a new feature that will enable existing streaming publishers on the Publica platform to extend their audiences within a transparent and controlled ecosystem of trusted connected TV (CTV) publishers. The managed platform connection within the Publica CTV Ad Server now […]

September 2, 2022

Report: Concerns over digital audio ad fraud

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS surveyed US digital media experts  — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in […]

June 17, 2022

Spotify, IAS launch podcast ad brand safety solution

Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]

June 15, 2022

IAS enhances contextual targeting ROI tools with Control Panel

Integral Ad Science (IAS), a global player in digital media quality, has announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers to more clearly understand the value and return on investment (ROI) that IAS’s contextual targeting solution […]

May 17, 2022

Future Today integrates with Publica’s Server-Side Ad Insertion Tech

Future Today, the specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, has announced a new collaboration with leading CTV ad server owned by Integral Ad Science (IAS), Publica, […]

May 3, 2022

Survey: US sports fans prefer ad experience on OTT over linear

Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]

April 29, 2022

IAS enhances Signal reporting platform

Integral Ad Science (IAS) a global player in digital media quality, has announced ​​new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyse data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and […]

April 5, 2022