Media measurement and optimisation platform Integral Ad Science (IAS) is partnering with commerce media company Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media. Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimisation Solutions product portfolio which includes industry-leading products such as Context Control, […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to hundreds of billions of daily digital interactions with rigorous attention research to create a powerful way for marketers to get a greater impact from their advertising campaigns. […]
Integral Ad Science (IAS), a specialist in digital media quality, has announced a partnership expansion with TikTok, bringing its Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further cements IAS’s deep partnership with TikTok and adds to the seven countries where brand safety and suitability measurement […]
Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22 per cent, the same as 2021. Worldwide mobile ad fraud rates were essentially unchanged, down 0.01 percentage points, declining from 0.4 […]
Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
Integral Ad Science, a player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business. IAS is now the first verification provider accessible within the APS […]
Digital media quality specialist Integral Ad Science (IAS) has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers. IAS says its independent, third-party ad verification programme for Netflix goes far beyond […]
Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]