Advanced Television


Optimism for Thai content market

Over 150 industry leaders gathered in Bangkok for the Asia Video Industry Association’s (AVIA) Thailand in View conference, for a day of discussions centered around the State of Video in Thailand. There was much optimism on the future of video and content, with many speakers agreeing that it was indeed Thailand’s time on the world […]

October 13, 2023

iQIYI partners with PubMatic

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, have announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As OTT services embrace programmatic to maximise revenue, expose their inventory to more advertisers and […]

July 19, 2023

New streaming apps on Astro Ulti Box

Astro, the Malaysian satellite television and IPTV provider, has announced the addition of the iQIYI, TVBAnywhere+, beIN Sports Connect and BBC Player apps on the Ulti Box so customers can stream more global sporting events and Asian entertainment including Korean, Chinese and Hong Kong dramas and movies, British programmes, local favourites and anime on their […]

December 22, 2022

AVIA: Content and consumer focus key for growth

The annual marquee event of the Asian video industry, the Asia Video Summit, returned in full swing last week, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry. The Summit opened with clear views from industry stalwarts, Henry Tan, Group […]

November 7, 2022

Astro Ultra Box adds beIN Sports Connect, iQIYI, TVBAnywhere+

Astro has launched the beIN Sports Connect, iQIYI and TVBAnywhere+ apps on the Ultra Box, allowing its customers in Malaysia to stream more global sporting events and their favourite Asian entertainment including Korean, Chinese and Hong Kong dramas and movies, local hits and anime all-in-one offering. Euan Smith, CEO of Astro TV said, “As the […]

September 21, 2022

Study: Singaporeans value premium OTT content

Trade body the Asia Video Industry Association (AVIA) has released a new research study, Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The study, conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first […]

September 12, 2022

China survey: 92% watch online content

Results from the Kagan 2022 China Consumer Insights survey, completed in June 2022, show that 92 per cent of internet adults in the country watch paid or free online video. Over two-thirds (68 per cent) said they use iQiyi, owned by online search engine giant Baidu, followed closely by 66 per cent using Tencent Video. […]

August 11, 2022

Report: Local content fuels SVoD growth in SE Asia

Korean dramas were the largest consumed online video content category in Southeast Asia (SEA) in 2021, followed by local content (particularly Thai and Indonesian) with US content in third place, according to analysis published by Media Partners Asia (MPA). The MPA report, titled Southeast Asia Online Video Consumer Insights & Analytics, leverages MPA’s AMPD Research […]

March 29, 2022

iQIYI launches on Roku in US

iQIYI, an online entertainment service in China, has announced that its IQIYI channel is now available on Roku devices in Canada and the US. iQIYI’s current overseas subscribers will now be able to enjoy iQIYI content through their Roku devices by simply logging on to the iQIYI channel on their Roku device. iQIYI International service […]

March 29, 2022

Forecast: APAC OTT revenues at $52bn by 2027

OTT TV and movie revenues for 22 Asia Pacific countries will reach $52 billion (€42.3bn) in 2027; up by 62 per cent from the $32 billion recorded in 2021, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the $20 billion additional revenues, China will add […]

March 24, 2022