Advanced Television


ITV rolls out linear addressable advertising

ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]

October 11, 2023

Love Island: All Stars to launch on ITV in 2024

Love Island will return to South Africa for the first series of Love Island: All Stars as familiar faces from the show venture back for a second chance at finding love. Love Island: All Stars will make its on screen debut in the 2024. Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion […]

September 5, 2023

ITV announces new Big Brother hosts

ITV and Initial (part of Banijay UK) have announced that the new hosts for the forthcoming series of Big Brother and its companion show – AJ Odudu and Will Best – ahead of the show’s hotly anticipated return to ITVX and ITV2 later this year. The pair will share the iconic hosting role on the main […]

April 25, 2023

ITV revives Big Brother

The Big Brother house has a brand new home, as the global television phenomenon makes its much-anticipated return to UK television and moves onto ITV2 and ITVX from 2023. A new cast of carefully-selected housemates, from all walks of life, will take up residence in the world’s most famous reality TV home for up to […]

August 2, 2022

ITV2, ITV Hub invites celebrities to ‘Retreat Yourself’

Four celebrities are about to embrace the unorthodox as they enter a wellness clinic like no other in ITV2’s Retreat Yourself, launching on July 8th and produced by Twenty Six 03. Commissioned as part of ITV and Campaign Against Living Miserably’s ongoing mental wellness campaign, What Gets You Through, Retreat Yourself sees unconventional-wellness guru Donna […]

July 4, 2022

Celebrity Juice bidding farewell on ITV2

After 26 seasons on ITV2, the multi award-winning Celebrity Juice fronted by Keith Lemon is to conclude later this year with two farewell specials celebrating all of the show’s maddest moments. Across nearly 300 episodes, the BAFTA and National Television Award winning show has seen Keith play the wildest games and share the biggest laughs […]

June 29, 2022

Celebrity Karaoke Club returning to ITV2

The popular, feel-good format, Celebrity Karaoke Club, is back for another helping of sing-along hits, showbiz gossip and epic celebrity performances. With this new series, produced by Universal International Studios’ Monkey, comes a new lineup of famous faces taking to the stage to belt out their favourite pop anthems. This year news of the karaoke […]

April 27, 2022

Chunkz to host ITV2’s Bad Chefs

YouTube sensation Chunkz will host as ITV2 launches Britain’s most chaotic cooking show, Bad Chefs. In the ultimate recipe for disaster, this brand new reality show from Lifted Entertainment will challenge ten takeaway addicts to ditch the delivery apps and swap convenience food for culinary flare as they learn to cook for the very first […]

March 7, 2022

ITV2, ITV Hub confirms popular programme return for 2022

Six of ITV2’s biggest entertainment shows are back for 2022 as the broadcaster announces the return of a roster of audience favourites. The 2022 schedule on ITV2, which in 2021 remained the number one digital channel for 16-34 year olds, will include return series of The Emily Atack Show, Celebrity Karaoke Club, Apocalypse Wow, Celebrity […]

February 2, 2022

ITV launching Shoppable TV

ITV is to launch Shoppable TV, allowing viewers to discover and purchase items from its programmes directly on screen. Viewers can initiate the shopping interface at any time by using their LG remote but must actively opt-in to receive the notifications and use the service. The service launches during hit dating series Love Island on […]

July 6, 2021