Advanced Television

Juniper Research

Forecast: 5G voice users at 2.5bn by 2026

A study by Juniper Research has predicted that the total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780 per cent will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature […]

May 4, 2022

Forecast: Cellular IoT market $61bn by 2026

A sudy from Juniper Research has found that the global value of the cellular IoT market will reach $61 billion by 2026; rising from $31 billion in 2022. It identified the growth of 5G and cellular LPWA (Low-power Wide Area) technologies as key to this 95 per cent increase over the next four years. The […]

February 15, 2022

Forecast: Carrier billing spend at $74bn by 2024

A report from Juniper Research has predicted that end-user spend via carrier billing will increase to $73.8 billion (€64.6bn) in 2024, from $54.4 billion in 2021, with growth driven by 5G-based mobile gaming and video subscriptions. To leverage this growth, the report advises operators to forge new partnerships with content providers to build frameworks that […]

February 8, 2022

Forecast: Digital ad spend at $753bn in 2026

A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]

February 7, 2022

Forecast: Subscription economy market at $275bn in 2022

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]

January 11, 2022

Forecast: 5G 77% of operator revenue by 2026

A study from Juniper Research has found that revenue generated from 5G services will reach $600 billion (€530bn)  by 2026, representing 77 per cent of global operator-billed revenue. It found that the adoption of 5G services across consumer and IoT sectors has been driven by a strong uptake of 5G-capable devices, coupled with attractive 5G […]

December 1, 2021

Forecast: 5G worth $73bn in 2021

A study from Juniper Research has found that global revenue from 5G services will reach $73 billion (€63.3bn) by the end of 2021; rising from $20 billion last year. This represents a growth of 250 per cent. It predicts that 5G will represent 8.5 per cent of operator revenue by the end of this year, […]

October 13, 2021

Forecast: Smart TV VA transactions near $500m in 2023

A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million (€432.2m) in 2023; a sharp increase from the $126 million expected in 2021. This growth reflects how voice assistants are becoming context‑dependent sales portals, as well as information and control systems, and smart TVs will bring […]

October 11, 2021

Report: ‘Adult content will save VR’

The VR adult content market will grow from $716 million (€610.2m) in 2021 to $19 billion in 2026 – representing 22 per cent of the global digital adult content value – predicts a report by Juniper Research. The report says that subscription services will generate revenue from VR content and will benefit from the expected […]

August 23, 2021

Forecast: 5G smartphones over 50% of sales revenue by 2025

A study by Juniper Research has found that 5G-compatible smartphones will account for over 50 per cent of smartphone sales revenue by 2025; rising to $337 billion from $108 billion in 2021. The study urges mobile handset vendors to ensure hardware maximises the benefits of future mobile cloud computing solutions. Mobile cloud computing enables service […]

August 16, 2021