The Partnership for Responsible Addressable Media (PRAM) has extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at […]

Discovery has announced the launch of OneGraph, a new ad product that will unify audiences across all of Discovery’s linear and digital platforms. When combined with Discovery Engage, the company’s advanced advertising solution, OneGraph will offer marketers a single platform to reach and analyse Discovery’s 30 per cent share of cable television viewers across all platforms, including […]

Kantar, the data, insights and consulting company, and data connectivity platform LiveRamp have partnered in the UK to provide hundreds of new audience segments for online campaign activation, built on the unique in-depth online and offline consumer behaviour from Kantar’s syndicated datasets, including TGI (in-depth consumer behaviour), Worldpanel (purchase) and ComTech (consumer technology). With figures […]