Advanced Television


NBCU, LiveRamp, Google enable PAIR across CTV

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

March 15, 2024

Live ramp, Microsoft expand collaboration

LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

February 28, 2024

LiveRamp, FreeWheel partner

LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]

September 27, 2023

FreeWheel launches new identity initiative

FreeWheel is launching new identity collaborations and capabilities that it say will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television. By connecting premium data services and platforms, including Blockgraph, Experian, LiveRamp […]

June 22, 2022

LiveRamp ad solution for Eurosport

Warner Bros Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms. Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand partners of Eurosport the ability to use cookie-less identifiers to engage more efficiently […]

June 16, 2022

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann

Captify launches search-powered addressable TV

Advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search behavior in the most immersive environment and on the biggest screen through their MVPD or AVOD of choice. Broadcast advertising remains a […]

November 1, 2021

Xandr announces new investments

Xandr, AT&T’s advanced advertising company, has announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions through integrations with LiveRamp (NYSE:Ramp), netID and Unified ID 2.0, as well as publisher first-party data activation […]

October 27, 2021

Commerce Signals expands reach of VoD viewing data with Samsung

Targeted audience segmentation to maximize reach and minimize waste in advertising recently took a major leap forward with the launch of purchase-based segmentation from Commerce Signals. A Verisk Financial business, Commerce Signals is a leading source of purchase behavior data based on credit and debit card transactions. Commerce Signals has been forming strategic partnerships with […]

October 5, 2021

fuboTV launches content studio; LiveRamp partnership

At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]

May 4, 2021