NBCU, LiveRamp, Google enable PAIR across CTV
In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]