Advanced Television

MadHive

MadHive, TransUnion ad partnership

MadHive, the enterprise software company that powers modern media, has announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. The partnership will bring interoperability between TransUnion’s TruAudience Identity and the MadHive platform. As a result, clients will be able to better reach […]

July 12, 2022

Katz, MadHive launch CTV marketplace for political ads

MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]

June 15, 2022

Neiman Marcus drives 150k shopping sessions via CTV

MadHive, the enterprise software company that powers modern media, has announced its recent shoppable Connected TV (CTV) campaign with CBD skincare brand Cannaluxe (formerly Cannuka Luxe) drove more than 150K shoppers to NeimanMarcus.com. The overall campaign generated 10 million impressions across premium publishers including Fox, ESPN, FX, AMC, and Bravo, The CW, Food Network, Bravo, […]

March 3, 2022

Berlingo joins MadHive

MadHive, the enterprise software platform that powers modern media, has announced that Craig Berlingo has joined the team as Chief Product Officer. In this role, Berlingo will lead product strategy and development for MadHive’s suite of customisable ad tech software, which has seen rapid adoption with major broadcasters and DTC brands. “There’s no question that […]

November 10, 2021

MadHive signs $100m expansion deal with SADA

MadHive, the enterprise software platform, has agreed to a $100 million deal with SADA, the global business and technology consultancy, to expand its use of Google Cloud. A Google Cloud premier partner, SADA will assist with the integration as MadHive doubles its $50 million Google Cloud investment deal announced last year to support the company’s […]

October 6, 2021

MadHive, HyphaMetrics cross-screen panel insights

MadHive, the enterprise software platform that powers modern media, has announced it will be the first partner to license HyphaMetrics’ panel data, a cross-screen and cross-walled garden dataset in the ecosystem. Combining MadHive’s proprietary OTT-first device graph with Hypha’s panel data gives MadHive customers exclusive access to robust cross-screen insights, allowing them to seamlessly prove […]

June 17, 2021

Consortium launches new US TV Data Initiative

Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]

April 7, 2021