Madhive, an advertising software platform engineered for modern TV advertising, has signed a definitive agreement with the Private Equity business within Goldman Sachs for a $300 million (€277.9m) investment in the company. Goldman Sachs’ equity investment comes as Madhive’s connected TV (CTV) advertising software platform is playing a role in the TV industry’s expansion from […]
Madhive, the technology company engineered for modern TV advertising, has announced that Kaplan has joined the company as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalise on the streaming era with a programmatic solution. Kaplan brings 20+ years […]
Madhive, a technology company engineered for modern TV advertising, has announced that Kristin Wnuk has joined the company as Senior Vice President of Sales. In this new position, Wnuk will build on Madhive’s streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company’s all-inclusive infrastructure solution for modern TV advertising. Wnuk […]
MadHive, the enterprise software company that powers modern media, has announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. The partnership will bring interoperability between TransUnion’s TruAudience Identity and the MadHive platform. As a result, clients will be able to better reach […]
MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]
MadHive, the enterprise software company that powers modern media, has announced its recent shoppable Connected TV (CTV) campaign with CBD skincare brand Cannaluxe (formerly Cannuka Luxe) drove more than 150K shoppers to NeimanMarcus.com. The overall campaign generated 10 million impressions across premium publishers including Fox, ESPN, FX, AMC, and Bravo, The CW, Food Network, Bravo, […]
MadHive, the enterprise software platform that powers modern media, has announced that Craig Berlingo has joined the team as Chief Product Officer. In this role, Berlingo will lead product strategy and development for MadHive’s suite of customisable ad tech software, which has seen rapid adoption with major broadcasters and DTC brands. “There’s no question that […]
MadHive, the enterprise software platform, has agreed to a $100 million deal with SADA, the global business and technology consultancy, to expand its use of Google Cloud. A Google Cloud premier partner, SADA will assist with the integration as MadHive doubles its $50 million Google Cloud investment deal announced last year to support the company’s […]
MadHive, the enterprise software platform that powers modern media, has announced it will be the first partner to license HyphaMetrics’ panel data, a cross-screen and cross-walled garden dataset in the ecosystem. Combining MadHive’s proprietary OTT-first device graph with Hypha’s panel data gives MadHive customers exclusive access to robust cross-screen insights, allowing them to seamlessly prove […]
Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]