MadHive, the enterprise software platform that powers modern media, has announced that Craig Berlingo has joined the team as Chief Product Officer. In this role, Berlingo will lead product strategy and development for MadHive’s suite of customisable ad tech software, which has seen rapid adoption with major broadcasters and DTC brands.
“There’s no question that advertising has reached an inflection point,” said Adam Helfgott, CEO at MadHive. “New policies from tech giants, a shifting regulatory environment, and the fragmentation of consumer attention across more devices and channels than ever are causing the entire industry to rethink how we target and measure advertising. Craig’s experience building billion dollar ad tech businesses will allow us to further accelerate our rapid growth trajectory as we push the industry forward.”
“MadHive has established itself as a leader in digital TV, with its end-to-end platform now powering efforts for both broadcasters and brands,” said Berlingo “I’m looking forward to joining the team at this exciting time in the company’s growth, as we continue to scale the software that further simplifies how media is bought, sold, and measured across all devices and screens.”
Prior to joining MadHive, Berlingo served as Head of Product at Telaria, where he grew the video exchange business from zero to $300+ million per year in gross revenue and oversaw the platform’s adoption by top tier publishers and partners such as Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Google and The Trade Desk.