Advanced Television

Major League Baseball

Roku lands MLB Sunday Leadoff rights

Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]

May 14, 2024

ESPN’s Sunday Night MLB opener viewing up 17%

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

April 2, 2024

Fubo/MLB.TV content partnership

Sports-first live TV streaming platform Fubo has confirmed the forthcoming addition of MLB.TV to its line-up of live baseball coverage. MLB.TV is expected to launch on Fubo in the coming days, ahead of Major League Baseball’s Opening Day on March 30th, 2023. With MLB.TV and its current carriage of MLB Network, MLB Strike Zone, regional […]

March 24, 2023

MLB, Zoom communications partnership

Major League Baseball (MLB) and collaboration platform Zoom have struck what they say is a first-of-its-kind partnership for the league, aimed to enhance MLB games and the fan viewership experience. As the new Official Unified Communications Platform of MLB, Zoom Contact Center and the Zoom platform technology will power new elements of Major League games and […]

March 17, 2023

Apple signs MLB deal

Apple and Major League Baseball (MLB) have announced a Friday Night Baseball deal that will see a weekly doubleheader stream to fans in eight countries, including the US and the UK, exclusively on Apple TV+ when the regular season begins in April.In addition to Friday Night Baseball, fans in the US will be able to […]

March 9, 2022By Nik Roseveare

Apple, MLB in streaming talks

Apple is holding discussions with Major League Baseball (MLB) with regards to streaming live games next season. Talks are already at a “serious stage” according to The New York Post, and a deal could see Apple offer live sports content on its Apple TV+ platform for the first time. MLB has been attempting to sell […]

January 11, 2022

Adobe, MLB create next-gen fan experiences

Adobe and Major League Baseball (MLB), the US professional sports league, have announced a major expansion of their partnership to reimagine fan engagement and continue to bring America’s favourite pastime to the next generation of fans – powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign. The partnership will empower MLB to bring […]

November 24, 2021

NHL cashes in Disney streamer

The National Hockey League (NHL) has exercised its option to sell its 10 per cent shareholding in Disney Streaming Services, the interactive media and Internet company formerly known as BAMTech Media, to The Walt Disney Company for $350 million (€297m). The NHL exercised its ‘put option’ and the transaction is expected to close prior to […]

August 13, 2021

Disney, ESPN secure MLB rights extension

The Walt Disney Company, ESPN and Major League Baseball have reached a long-term, wide-ranging rights extension for a fully-exclusive, marquee schedule. The seven-year agreement begins in 2022 and extends through the 2028 season. As a result of the agreement, ESPN will exclusively televise 30 regular-season games annually, including 25 editions of Sunday Night Baseball, the national […]

May 14, 2021