Advanced Television


Mattel, ad partnership, the kids and family creator content and IP company, and Mattel, the toy company, have launched a partnership granting the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels and American Girl. In monetising Mattel’s YouTube inventory and brands, delivers a combination […]

September 7, 2023

WildBrain expands Prime Video offering

WildBrain, a specialist in kids’ and family entertainment, is expanding its offering on Amazon’s SVoD services through a trio of new deals with Prime Video for Canada, Australia and New Zealand; Prime Video in Germany; and Amazon Kids+ in the US. Collectively the deals total over 850 episodes, plus movies and specials from WildBrain’s library […]

August 1, 2023

Mattel introduces autistic character to Thomas & Friends series

Mattel has announced the introduction of Bruno, the first autistic character in the iconic Thomas & Friends: All Engines Go series and franchise. Mattel Television developed Bruno in collaboration with respected organisations including the Autistic Self Advocacy Network (ASAN) and Easterseals Southern California, as well as autistic writers and spokespeople. Voiced by nine-year-old actor Elliott […]

September 7, 2022

Future Today expands partnership with eOne

Future Today, a specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, today announced an expanded partnership with Hasbro’s entertainment studio, Entertainment One (eOne), to add 750 additional episodes […]

August 12, 2022

Barbie: It Takes Two to premiere on POP

POP, the free-to-air television channel for 6 to 10-year-old children, will air the UK premiere of musical adventure-filled animated TV series, Barbie: It Takes Two from April 2nd. Created by toy and entertainment company Mattel, Barbie: It Takes Two follows Barbie ‘Malibu’ Roberts and Barbie ‘Brooklyn’ Roberts as they enrol in a performing arts high […]

March 15, 2022

Netflix expands preschool content

Netflix has expanded its preschool programming with two renewals and four new series orders. In a blog post, Heather Tilert, Head of Preschool at Netflix, said: “From sparking curiosity with Ada Twist, Scientist to singing nursery rhymes with CoComelon, we’re creating preschool series for our youngest viewers and their families in over 190 countries to […]

October 1, 2021By Nik Roseveare

Mattel, Milestone announce Hot Wheels Unleashed

Mattel and Milestone, a global racing game developer, have announced the upcoming release of Hot Wheels Unleashed, an all-new, action-packed arcade-style racing game. The game, which is available for pre-order today, is scheduled to launch on September 30th 2021 on PlayStation5, PlayStation4, Xbox Series X|S, Xbox One consoles, Nintendo Switch and PC. Gamers can get […]

February 25, 2021