Advanced Television

Millennials

Data: $930bn spent on social media ads since 2017

As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]

January 22, 2024

Survey: 32% Millennials, Gen Z have phone bill paid by parents

A poll of 1,000 adults aged 18 to 35 found almost a third (32 per cent) still have their phone bill paid for by their parents, while 35 per cent also use their logins to TV streaming services. Other bills paid for by the bank of mum and dad include utility bills (30 per cent), […]

December 6, 2023

Survey: Classic movies still key for streamers

Rocky, the 1976 boxing movie written by and starring Sylvester Stallone is America’s favourite indie movie of all time, according to a poll of streaming subscribers conducted by Bitcentral’s ViewNexa, the unified workflow solution. The findings come from the company’s new report How to follow the audience: the challenges and opportunities in today’s streaming market. […]

October 11, 2023

Survey: Generational divide in US entertainment use

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]

August 3, 2023

Study: UK users value subscription flexibility

Findings from subscription management and billing platform Recurly suggest that UK consumers have an appetite for subscription services, but are demanding in their criteria for continued loyalty. The company’s report, State of Subscriptions: What Consumers Want, explores consumer subscription spend and trends across key markets. Despite the cost-of-living crisis, the data paints a positive picture […]

June 21, 2023

Study: 75% Millennial parents keep children off social media

Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

February 28, 2023

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022

Survey: Millennials, Gen Z use traditional news outlets

A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]

September 1, 2022

Insight TV rebrands

Insight TV, the millennial-focused global channel operator and content producer, has announced the rebranding and renaming of the Insight TV channels, in a strategic focus for continued growth. The rebrand will be fully completed by the end of August, with changes already being seen on linear TV. Insight TV says the rebrand will diversify the […]

August 12, 2022

Report: Older consumers gravitate to online content

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

April 22, 2022