Advanced Television

Millennials

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022

Survey: Millennials, Gen Z use traditional news outlets

A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]

September 1, 2022

Insight TV rebrands

Insight TV, the millennial-focused global channel operator and content producer, has announced the rebranding and renaming of the Insight TV channels, in a strategic focus for continued growth. The rebrand will be fully completed by the end of August, with changes already being seen on linear TV. Insight TV says the rebrand will diversify the […]

August 12, 2022

Report: Older consumers gravitate to online content

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

April 22, 2022

Insight TV on LG U+ in South Korea

Insight TV has announced that its linear UHD HDR service will launch on LG U+ in South Korea. This launch comes after three successful years reaching viewers in South Korea with the Insight TV 4K service on the SKB 4K package and Insight TV programming on the UMAX platform and now means that Insight TV […]

November 18, 2021

Survey: 84% US consumers take SVoD

The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four  per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]

October 20, 2021

Survey: Word of mouth outpaces social media, TV ads

A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]

October 7, 2021

Study: Millennials seek social ads detail

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

September 30, 2021

Forecast: US OTT to grow 20% in 5 years

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

August 24, 2021