Netflix has revealed that it will be opening a new office in Stockholm, Sweden later this year that will function as a hub for the Nordic region. The announcement comes on the heels of plans for a new Colombia office, as the streaming giant increases its original local content productions with aplomb. In a blog […]
In the Nordics, approximately 3 million people (equivalent to 15 per cent of the population 15–74-year-olds) listen to podcasts on an average day, according to Mediavision’s Q1 figures. Spotify and Apple are two of the main players in the market. Among those who listen to podcasts, 37 per cent choose to listen via Spotify while […]
The potential for further SVoD growth in the Nordics is among TV viewers aged 60+, according to Mediavision’s analysis. After yet another year of strong growth in 2020, the question in the Nordics is: how to keep momentum in 2021, with fewer households left to convert? Players must broaden their perspective – likely towards the […]
Like most other media activities, sports have been under pressure in 2020 – not only due to covid-19, but also from a rights perspective reports Mediavision. Luckily for Nordic sports fans, leagues and tournaments have been able to resume to play and announce winners of the spring seasons. Several major sports rights have been renegotiated […]
TV Everywhere (TVE), services that mirror pay-TV content online, has been a staple offering for some time now. The Nordic operators have been pushing consumer awareness of TVE as this feature is a retention tool. According to Mediavision analysis, the awareness among the customers is increasing fast. Since 2016, consumer awareness of TV everywhere has […]
Disney+ will debut in the Nordics on September 15th and Mediavision research reveals that the interest for the service is already strong. Close to 1.5 million Nordic households claim they have plans to sign up. If they follow through on their plans, it would immediately make Disney one of the largest SVoD services in the […]