Following the debut of Prime Video’s ad-supported tier, analysis from Omdia reveals the streaming platform is set to generate more than $2 billion (€1.84bn) in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service. […]

Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]

Research from Omdia has revealed that Free Ad-Supported Television (FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20 per cent of monthly consumption. Sharing insights at the annual Media & Leaders Entertainment Summit on November 7th in London, Omdia Senior […]

Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]

Airties, a specialist in managed Wi-Fi solutions for broadband service providers, has released a newly commissioned whitepaper from Omdia titled Ensuring Consistent Home Wi-Fi QoE is Critical to Broadband Success. The paper, written by Michael Philpott, Omdia Research Director, Service Provider–Consumer, highlights the global acceleration of ultra-high-speed Internet, the growing need for operators to focus […]

5G isn’t just the fastest-growing generation of wireless cellular technology, it’s on course to become the most widely-adopted, exceeding 4G LTE by over 2.5 billion connections in 2028, according to trade body 5G Americas, and data from Omdia. The last six months has seen the addition of 331 million new 5G connections, pushing the global […]

Those of us of a certain age can remember the shift from 21” TV sets, then colour, then PalPlus (the so-called widescreen revolution) the move from analogue to digital, and the rising popularity from consumers for flat-panel sets and ever-larger screens. A new report from analyst firm Omdia says that the move towards screens larger […]

Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]

In the first quarter of 2023, 5G adoption continued to set a torrid pace, putting the fifth generation of wireless cellular technology on track to add nearly a billion new connections each year. Data from Omdia and industry trade body 5G Americas indicates strong penetration in the North American market, even as new 5G network […]

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]