Advanced Television


Forecast: Women’s World Cup rights revenue to reach $70-100m

Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]

July 19, 2023

Study: 5G adoption continues apace

In the first quarter of 2023, 5G adoption continued to set a torrid pace, putting the fifth generation of wireless cellular technology on track to add nearly a billion new connections each year. Data from Omdia and industry trade body 5G Americas indicates strong penetration in the North American market, even as new 5G network […]

June 29, 2023

Research: Social video apps favoured by Spain’s under-25s

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

June 29, 2023

Analysis: Low viewing of Netflix originals in key markets

Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogues in the world (US studios) and deeply entrenched local players. Analysis from Omdia of PlumResearch data reveals the importance of originals in the US and other key Netflix […]

June 26, 2023

Research: AWS, Azure top gaming cloud platforms

Omdia research has benchmarked the leading cloud platforms in the games industry. Omdia’s Market Radar: Cloud Platforms for Games 2023 finds that the market for cloud and related services in the games industry will be worth over $12 billion in 2023. The report analyses in detail the capabilities of the seven leading players in this […]

June 22, 2023

Research: Most games’ IP adaptations are animation

Research from Omdia reveals the majority of movies and series adaptations originating from games IP are animation. Japan has maximised opportunities from cross-media IP for decades, with Pokémon being the highest-profile global success. Some three quarters (72 per cent) of video-game adaptations since 1982 were from animation, with 65 per cent of these adaptations coming […]

June 8, 2023

Omdia: E Europe FAST revenues at $42m by 2028

The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]

June 5, 2023By Colin Mann

Forecast: “Cinema revenues 5x more than FAST”

María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]

June 1, 2023By Chris Forrester

Omdia: MENA online ad revenues to double

The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]

May 23, 2023

Data: Chinese panel makers increase market share

The two Chinese giant TV panel makers, TCL and Hisense, have gained significant market share according to data from Omdia’s TV Display & OEM Intelligence Share. The paid now hold a 24 per cent market share for their Q1 2023 trading, and up from 22 percent for the same period last year. A 4-year average […]

May 16, 2023By Chris Forrester