Research from Omdia reveals 19.3 million handheld gaming devices were sold globally in 2023. The Games Handhelds Database forecast, which spans the full breadth of dedicated handheld gaming hardware, estimates this will grow to 29.3 million units by 2028. Handheld gaming experienced a resurgence led by the Nintendo Switch, following its displacement by mobile gaming […]
Vantiv has sold 22 million set-top boxes (STBs) powered by Android TV to date, strengthening its 25 per cent market share as of the end of 2023 according to the latest Omdia STB Q3 2023 report. Vantiva has deployed Android TV since it first became available, implementing more than 30 upgrades and providing the most […]
The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia’s Why 2024 could prove to be a high-water mark for the Indian Premier League report. This impressive development highlights the league’s remarkable growth trajectory, making it the […]
Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]
Following the debut of Prime Video’s ad-supported tier, analysis from Omdia reveals the streaming platform is set to generate more than $2 billion (€1.84bn) in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service. […]
Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]
Research from Omdia has revealed that Free Ad-Supported Television (FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20 per cent of monthly consumption. Sharing insights at the annual Media & Leaders Entertainment Summit on November 7th in London, Omdia Senior […]
Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]
Airties, a specialist in managed Wi-Fi solutions for broadband service providers, has released a newly commissioned whitepaper from Omdia titled Ensuring Consistent Home Wi-Fi QoE is Critical to Broadband Success. The paper, written by Michael Philpott, Omdia Research Director, Service Provider–Consumer, highlights the global acceleration of ultra-high-speed Internet, the growing need for operators to focus […]
5G isn’t just the fastest-growing generation of wireless cellular technology, it’s on course to become the most widely-adopted, exceeding 4G LTE by over 2.5 billion connections in 2028, according to trade body 5G Americas, and data from Omdia. The last six months has seen the addition of 331 million new 5G connections, pushing the global […]