Advanced Television


Research: FAST movie channels are 43% of Pluto TV viewing

Research from Omdia and PlumResearch reveals that 43 per cent of all viewing on Pluto TV is attributed to its FAST movie channels. This data underscores the platform’s dominance in the streaming landscape, with six of the top ten most-watched channels exclusively dedicated to the genre. During the 77th edition of the Cannes Film Festival, […]

May 16, 2024

Research: Major SVoDs use diverse bundling strategies

Findings from analyst firm Omdia’s Bundling’s Impact on the Global Streaming Market report reveal that Netflix maintains significant advantages as  result of its ‘first-among-equals’ status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia’s research highlights that […]

May 2, 2024

Forecast: Handheld gaming devices near 30m in 2028

Research from Omdia reveals 19.3 million handheld gaming devices were sold globally in 2023. The Games Handhelds Database forecast, which spans the full breadth of dedicated handheld gaming hardware, estimates this will grow to 29.3 million units by 2028. Handheld gaming experienced a resurgence led by the Nintendo Switch, following its displacement by mobile gaming […]

April 24, 2024

Vantiva sells 22m STBs powered by Android TV

Vantiv has sold 22 million set-top boxes (STBs) powered by Android TV to date, strengthening its 25 per cent market share as of the end of 2023 according to the latest Omdia STB Q3 2023 report. Vantiva has deployed Android TV since it first became available, implementing more than 30 upgrades and providing the most […]

April 17, 2024

Report: IPL rights value skyrocket

The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia’s Why 2024 could prove to be a high-water mark for the Indian Premier League report. This impressive development highlights the league’s remarkable growth trajectory, making it the […]

March 25, 2024

Research: Free streaming increases lead over SVoD

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

March 14, 2024

Forecast: $2bn boost from Prime Video ad tier

Following the debut of Prime Video’s ad-supported tier, analysis from Omdia reveals the streaming platform is set to generate more than $2 billion (€1.84bn) in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service. […]

January 30, 2024

Research: SVoD stacking falling; FAST viewership rising

Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]

January 25, 2024

Report: Top 5 US FAST channels drive 20% consumption

Research from Omdia has revealed that Free Ad-Supported Television (FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20 per cent of monthly consumption. Sharing insights at the annual Media & Leaders Entertainment Summit on November 7th in London, Omdia Senior […]

November 8, 2023By Colin Mann

Report: Streaming in new stage of market evolution

Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]

November 1, 2023