The US Federal Communications Commission (FCC) has introduced a Report and Order in the Next Generation Broadcast Television (ATSC 3.0 or Next Gen TV) docket, making changes to its Next Gen TV rules designed to preserve over-the-air (OTA) television viewers’ access to the widest possible range of programming while also supporting television broadcasters’ transition to […]

According to findings from Hub Entertainment Research, while digital options are increasingly important, ‘traditional’ media such as broadcast radio still play important roles for those on-the-go. The study, Media on the Move 2022, details what media devices Americans use while on the move: in their cars, on mass transit, or in the air. Key highlights […]

Findings from Horowitz Research’s latest State of OTA 2022 report, which tracks the evolving market for over-the-air (OTA) antennas, wireless 5G home Internet services, and other disruptive technologies, reveal some notable changes in digital antenna penetration in 2022. The study looks at the role digital antennas play in keeping consumers connected to live, linear broadcast […]

Since 2015, Hub Entertainment Research’s annual Conquering Content study has examined the various ways US TV consumers discover and watch TV shows and movies. Highlights from this year’s study: 1) Seven in 10 consumers (71 per cent) say they’ve discovered a show in the past year that has become a favourite—and a strong majority say […]

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]