Advanced Television

pandemic

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

IBC 2021 is on, hours cut

This year’s IBC show is going ahead as scheduled. The event organisers have issued a statement saying: “Following close examination of new Covid protocols from the Dutch government and consultation with key IBC stakeholders, IBC is firmly set on delivering a safe and valuable event at the RAI, Amsterdam on 3-6 December that will re-engage […]

November 16, 2021

That’s TV consolidates studio bases

UK broadcast regulator Ofcom has agreed to local TV channel operator That’s TV’s request to consolidate the studios/main production bases for some of its channels. The licensee had requested Ofcom’s written consent for That’s TV to reduce the number of studios/main production bases from seven to five, which would serve all 20 of the local […]

November 1, 2021By Colin Mann

Study: TV diversity resonated with US pandemic audiences

The latest UCLA Hollywood Diversity Report reveals that US television viewers during the Covid-19 pandemic leaned into content that came out of diverse writers rooms and that featured diverse casts. “We have seen this appetite for diverse content repeated over the history of our analyses,” said Darnell Hunt, co-author of the report and UCLA’s dean […]

October 28, 2021

ICASA slammed over spectrum ‘load shedding’

South Africa suffers regular electricity load shedding, where local power supplies are cut during heavy demand. Now the country’s business leaders are arguing with regulator ICASA that much the same risks apply to spectrum bandwidth. Business Leadership South Africa (BLSA) head Busi Mavuso said that if ICASA proceeds with its plan to take back temporarily […]

September 24, 2021By Chris Forrester

APAC: Mobile marketing proves resilient in pandemic

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]

September 16, 2021

Egypt to upgrade internet

Amr Talaat, Egypt’s Minister of Communications and Information Technology, has announced plans to provide more than 60 million people in rural areas with high-speed internet under an ambitious drive to unlock new pathways for economic growth. Speaking at the Egypt – International Cooperation Forum (Egypt-ICF) in Cairo, Talaat said the initiative is part of a […]

September 13, 2021

SMPTE: “Covid has forced real industry change”

Barbara Lange, SMPTE’s executive director, suggests in a piece in the latest edition of SMPTE News that while many will consider the past year or so as a “lost year” because of the Covid pandemic, in fact, it has lead to exceptional creativity and innovation across the industry. “Covid-19 was the biggest disruptor of the […]

August 20, 2021

Study: Pandemic TV habits here to stay

As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]

August 6, 2021

Study: Pandemic changing UK consumer behaviours

Digital media quality specialist Integral Ad Science has released its Pandemic Effects: Shifting Consumer Priorities report, which examines how UK consumer behaviour and spending habits will change as Covid-19 restrictions ease, providing insights for marketers on how they can best engage consumers through digital channels.  Among the findings: Online streaming surged during lockdown: When reflecting […]

July 22, 2021