UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]
Attention Seekers has selected Eluvio to provide the back-end technology platform for its next-generation Keystream service, a private press streaming service enabling brands to securely deliver embargoed experiences to journalists, influencers, and fans globally. Originally established in 2020 to serve major AAA gaming brands, Keystream emerged in response to the challenges posed by the pandemic, […]
In 2022, the use of audio and audiovisual media in Germany accounted for nearly 90 per cent of the total media time budget of users aged 14+. On average, people consumed audio and audiovisual media for 9 hours and 43 minutes a day in 2022, more than half an hour longer than in the last […]
Tech giant Microsoft has announced it will cut 10,000 jobs in the latest round of staff redundancies to hit the tech industry. It will affect up to 5 per cent of its global workforce (which consists of over 220,000) and cost the business some $1.2 billion (€1.1bn) in severance and reorganisation costs. Microsoft chief executive […]
Cinema chain Cineworld, which reported severe financial difficulties in 2022, has denied it is looking to sell some of its cinemas to the owner of Odeon, one of its key rivals. Cineworld did, however, confirm it would listen to parties interested in purchasing the entire business. The rumours arose following reports in December 2022 that […]
Gower Street Analytics estimates global cinema box office will reach $29 billion (€27.3bn) in 2023. The past year brought further recovery but also challenges for the global box office: A depressed Chinese box office (ending nearly $3 billion behind 2021); the Russian invasion of Ukraine and resultant US studio boycott of Russia; an exchange rates […]
Euromedia November/December 2022 With the broadcast and communications industries slowly returning to something like normality following the pandemic, have viewing patterns followed suit? With Test & Monitor and network analytics essential to consumer QoE, what challenges persist? Euromedia sought the views of a range of sector players. Read the article and the rest of the […]
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. The 12th edition of The Marketer’s Toolkit brings together insights from a survey of 1,700+ marketing executives from around […]
Glasgow-based production company Freedom Scripted has acquired the rights to Lucid, the memoir by author and award-winning journalist, Lucy Holden. Freedom Scripted are making the book into a TV series, with Holden herself attached to adapt. Based on her critically acclaimed memoir published in hardback earlier this year, the series follows young, ambitious journalist Lucy […]
Lucy Smith, Director of TV for organiser Reed Midem, has spelt out that the spring market – that some had doubted would recover post-pandemic – will be led by factual programming. “MIPTV is not about being biggest market of the year. It’s about being the most relevant, at the right time. Documentary and factual programming […]