Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports – particularly football – seeing strong interest, according to a survey of consumers across 17 markets by strategic consultancy Altman Solon. Altman Solon’s analysis shows that broadcasters and investors have several opportunities to take advantage […]
Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of per cent increase year on year. Nielsen […]
Meetings in the Metaverse could become reality for millions of UK workers in the near future after a study found that hundreds of businesses are looking for, or building, office space in the virtual technology. Research undertaken by Regus, part of the world’s largest flexible workspace group IWG, found that two thirds (66 per cent) […]
Spanish TV operators will be able to continue broadcasting in standard definition until 2024 following a proposed Royal Decree that delays the HD obligation until February 14th of that year. Initially, the DTT Technical Plan had set the date of January 1st 2023 as the deadline for migration to HD. The Spanish government cited “the […]
The pandemic has resulted in improved digital marketing capabilities – but driving growth in the digital age brings new complexities and marketing needs. WARC’s State of the Industry 2022: Modern Marketing in EMEA report, released in association with the MMA, the non-profit trade association, provides a current snapshot into how the industry is driving growth, […]
Research by Vodafone has revealed that European households have rapidly shifted to permanent ‘digital-first’ lifestyles in the wake of the global pandemic – with high-quality, reliable and secure WiFi now considered critical for wireless work, entertainment and social connectivity in the home. Households in Germany, Spain, Italy and the UK were surveyed by Kantar for […]
Research consultancy Euroconsult has released a report which looks at the maritime and cruise line sector. It finds that in 2020 satellite services for merchant shipping grew 4 per cent to $584 million (€540.7m), but Covid saw the market for cruise ship connectivity plummet. The cruise sector is, however, recovering. In the report titled Prospects […]
No regular reader will doubt that I’ve never exactly over-indulged on the Netflix Cool-Aid, so the latest news isn’t a big surprise. Price rises in a cost-of-living crisis and plateaued content offerings (both quality and quantity), matched with inflation in production, were never going to be a good mix. Add in vociferous competition and the […]
Findings from UK mobile telco Three’s report, Mobile Britain 2022, showing how Brits have been swiping, sharing and connecting, reveals a 5G boom in the last year, with usage increasing by 385 per cent on Three’s superfast network. 5G data carried on Three’s network is now more than double that of 3G – overtaking it […]
The BBC is has announced the appointment of Chris Mason as its new Political Editor. Mason has been Political Correspondent for BBC News for over 10 years, reporting from Westminster across TV, radio and online. During that time he’s reported on everything from Brexit to the Coronavirus pandemic, taking in three General Elections along the […]