Advanced Television

programmatic advertising

Harmonic in-stream advertising for live sports streaming

Harmonic has announced an advancement in live sports streaming monetisation with the introduction of in-stream advertising with new split-screen ad formats on its VOS360 Ad SaaS. This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimise monetisation […]

April 10, 2024

AMC Networks enables programmatic ad buying on linear

AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the first time live linear inventory was able to be purchased programmatically – in a real-time, biddable ad environment”. The company created and executed this […]

October 27, 2023

Magnite, Foxtel Media programmatic ad deal

Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]

July 6, 2023

Report: Content distribution, monetisation a major battleground

IABM has published its annual update on trends in Content Distribution and Monetisation. Increasing competition is focusing media companies’ attention on maximising advertising revenues and the ‘stickiness’ of their offerings to consumers. As a result, the fastest growing areas of technology investment are programmatic advertising, rights management, advertising analytics and sales, personalisation/ recommendations, and data […]

February 22, 2023

Forecast: Programmatic adspend to increase

The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to research from AI enterprise SaaS advertising platform Alfi. Findings reveal that

July 27, 2021