Advanced Television

Raiplay

Italian TV audiences continued to decrease in H1

The average day TV audience (DTT and satellite) in Italy during H1 2022 amounted to 8.87 million, down 10.4 per cent year-on-year, while in prime time it dropped by 11.9 per cent to 20.67 million. The data comes from the latest report by Italy’s Communications Authority (AgCom). In June 2022 alone, the average day TV […]

November 4, 2022From Branislav Pekic in Rome

Italy: Online content consumption up 44% in 3 years

Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]

April 14, 2022From Branislav Pekic in Rome

Italy: RaiPlay views up 80%

RaiPlay reached a 1.24 billion total views in 2020, for an average of over 100 million videos viewed monthly, with a growth of over 80 per cent compared to 2019. According to data published by daily Italia Oggi, the VoD platform of the Italian public broadcaster RAI had 17.2 million users (+32 per cent year-on-year). […]

January 8, 2021From Branislav Pekic in Rome