Vevo, the music video network, has released its roundup of the top pop culture moments that drove music video viewership in 2023. “Vevo is at the centre of major pop culture moments, from what’s going viral on social media to awards shows on TV. Additionally, our vast global distribution means we are everywhere and audiences […]

Vevo has shared viewership lift stats around Rihanna’s music videos following her Super Bowl performance on February 12th. On Super Bowl Sunday, the halftime performer’s overall catalogue on Vevo saw a 348 per cent lift in viewership (or 4x the average views) compared to the prior 10 Sundays. The following day, she still had a […]

Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]

The NFL and Apple have announced a five-year deal that sees Apple become the official sponsor of the Super Bowl Halftime show. The deal is worth a reported $50 million (€51.5m) per year. Additionally, Apple Music, the NFL and Roc Nation have revealed that Barbadian singer, actress and entrepreneur Rihanna will take centre stage at […]

Universal Music has removed all of its tracks from video sharing app Triller after alleging payments are being withheld to its artists. Triller, a TikTok rival, allows users to create and share short videos, often set to music. The move means that songs from global superstars including Rihanna, Billie Eilish, Taylor Swift, Lady Gaga, Lana […]