Roku plans to reduce its workforce by approximately 10 per cent as part of its ongoing efforts to control its annual operating expense growth rate. The restructuring is expected to result in a charge ranging from $45 million (€41.9m) to $65 millio, the company has said. Roku shares rose 8 per cent in pre-market trade. […]

TV Azteca and Roku have announced a strategic partnership that will enable brands and agencies to purchase TV streaming advertising on the Roku platform in Mexico through TV Azteca. TV Azteca joins Roku’s growing partner network, expanding the platform’s reach and delivering efficient-in-class ad solutions with the power of digital. “Our vision is to be […]

Roku has announced that its original documentary feature NFL Draft: The Pick Is In scored big during its opening weekend on The Roku Channel, becoming the #1 Roku Original Documentary premiere. NFL Draft: The Pick Is In drew more new and returning users to The Roku Channel than any previous Roku Original documentary title. The […]

Roku and CBC have announced that Canada’s national public broadcaster’s streaming service, CBC Gem, is now available on the Roku platform in the country. CBC Gem is home to Canadian series and a curated selection from around the world, as well as more than 800 documentaries, 500 hours of ad-free content for kids and tweens, […]

NBCUniversal (NBCU) and Roku have announced that new free ad-supported streaming TV (FAST) linear content offerings featuring fan-favourite programming from across the NBCU Global Distribution library are now available on The Roku Channel, with more channels to come later this year.   The Global Distribution Studio Entertainment Channels newly available on The Roku Channel include: […]

WildBrain, a player in kids’ and family entertainment, has signed a new distribution agreement with Roku, which will see the popular kids’ shows Tata & Kuma and Princess Mirror-Belle launch on The Roku Channel in the US later this year. The shows join additional WildBrain shows already available on the free ad-supported streaming service, including […]

The Miss Universe Organization (MUO), which oversees the annual Miss Universe competition, has announced new multi-year distribution deals with The Roku Channel and Telemundo, covering the US streaming and broadcast markets in both English and Spanish languages respectively. The 72nd Annual Finale takes place on November 18th. The 2023 competition, set to take place live […]

Advocacy group Preserve Viewer Choice Coalition has been launched with support from founding members comprised of leading US media companies and streaming content providers including ABC, CBS, FOX, Fubo, NBC, Roku, Telemundo, Univision, and Warner Bros Discovery. The group will aim to protect consumer streaming choices and preserve a competitive online video marketplace. Large station […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Roku have announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralise SmokeScreen, a sophisticated ad fraud scheme that targeted […]

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]