Roku is launching an all-new Women’s Sports Zone, making women’s sports more accessible and discoverable. “The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s Vice President, Global Communications. “At a time when it is harder […]
Roku has greenlit an untitled Roku Original documentary feature focused on the three days of the NFL Draft, from Skydance Sports and produced by NFL Films for The Roku Channel, with the plan for this to be an annual event on the platform. NFL Films cameras have been given access to the high-stakes draft rooms […]
Roku, the TV streaming platform, hosted its second in-person IAB NewFront at the Chelsea Factory in New York City on May 2nd. During the presentation, Roku highlighted several new Roku Original titles that will debut in the 2023-2024 broadcast year. Newly announced series include Charlie Makes a Record (wt) starring Charlie Puth; Celebrity Family Cook Off […]
Roku, the streaming platform specialist, has reported that Q1 2023 total net revenue was $741 million (€671m), up 1 per cent year over year (YoY). Total active accounts were at 71.6 million, a net increase of 1.6 million from Q4 2022. Globally, Roku users streamed 25.1 billion hours in Q1, representing a record high of […]
UM, a global media agency network of IPG Mediabrands, has announced a partnership with Roku that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving […]
Roku is expanding its Roku Originals lineup to include new series Carpe DM with Juanpa, starring and executive produced by Juanpa Zurita; Desde La Raíz, featuring and executive produced by award-winning actor Jaime Camil; Serenata De Las Estrellas, hosted by Julissa Bermudez and featuring Latin artists, including singer Chiquis, rapper and singer Snow Tha Product, […]
Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December 2022, Viaplay Group and Roku announced an agreement to […]
Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]
Reach more TV households in primetime than you can find on the average program airing on a top-five cable network is Roku’s new Primetime Reach Guarantee ahead of the TV Upfronts. Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to […]
Roku, the TV streaming platform, has debuted Roku City billboards in New York’s Times Square featuring fan-favourite Roku City screensavers. Using quotes, memes, and real tweets from Roku users, the campaign celebrates streamers’ enjoyment of Roku City and aims to drum up excitement ahead of Roku’s in-person NewFront presentation on May 2nd at the Chelsea […]