Advocacy group Preserve Viewer Choice Coalition has been launched with support from founding members comprised of leading US media companies and streaming content providers including ABC, CBS, FOX, Fubo, NBC, Roku, Telemundo, Univision, and Warner Bros Discovery. The group will aim to protect consumer streaming choices and preserve a competitive online video marketplace. Large station […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Roku have announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralise SmokeScreen, a sophisticated ad fraud scheme that targeted […]

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]

Roku, the TV streaming platform, has announced a partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. Upon seeing an ad for a Shopify merchant, viewers can press OK on their Roku remote to learn more about the product and purchase it […]

All-electric motorsports series Formula E has revealed what it describes as “ground-breaking” new broadcast distribution partnerships in the US that will see long-standing partner CBS air more live races than ever before and introduce streaming platform Roku, as the streaming home of Formula E. Beginning in January 2024, five races will air live on CBS […]

Friend MTS, a provider of video security solutions, has announced the continued expansion of its sales team, with three senior hires. Sam Bahun, VP of Sales North America, Giles Wain, VP of Sales EMEA, and Mark Hollett, New Business Sales Director EMEA will help drive new commercial partnerships in their respective regions.Bahun brings 20 years’ […]

Roku has expanded its Board of Directors with the election of Jeff Blackburn, who has a background in digital media and entertainment. “Jeff’s extensive experience in digital media and technologies makes him a great addition to our Board of Directors,” said Roku Founder and CEO Anthony Wood. “I look forward to his contributions to Roku […]

Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]

Streaming platform Roku has announced that Paramount+ will become the first entertainment brand to launch a custom Roku City Neighborhood. The new Roku City Neighborhoods will feature brand-specific buildings, visuals, and destinations to make those brands highly visible, right when viewers start and end their streaming session. Roku City has nearly 40 million homes enjoying […]

TV streaming platform Roku and Spanish-language media and content company TelevisaUnivision have confirmed that TelevisaUnivision’s streaming service ViX’s premium tier is now part of Roku’s line-up of Premium Subscriptions. As a streaming service exclusively serving the Spanish-speaking world, the premium tier of ViX features a library of content originally produced in Spanish, across a variety […]