SAG-AFTRA, the US labour union that represents more than 160,000 professionals in the media and entertainment industries, has selected Nielsen as its third-party provider of streaming content measurement. Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for content across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for […]

In 2024, Ampere Analysis forecasts global content spend will increase by 2 per cent year-on-year, following a plateau in content investment growth in 2023. Last year was predicted to deliver comparable growth, but WGA and SAG-AFTRA strike action led to a two percentage point decline relative to original expectations. In 2024, broadcasters’ and streaming services’ […]

US actors look set to resume work after their union, Sag-Aftra, agreed a tentative deal with Hollywood studios to end a four-month strike. On November 8th, Sag-Aftra reached an agreement with the Alliance of Motion Picture and TV Producers (AMPTP) in a unanimous vote. The shutdown – combined with a separate writers’ strike – has […]

SAG-AFTRA’s chief negotiator Duncan Crabtree-Ireland said this week it seems that “cautious optimism,” is the takeaway from talks between the actors’ guild and the studios. SAG-AFTRA and the AMPTP are meeting again on Friday, after negotiations earlier in the week that ended after five hours. Using their hard-fought deal with the Writers Guild as a […]

Negotiations between the US entertainment studios and unions representing actors have collapsed, with both sides saying they remained far apart on the most significant issues. The Alliance of Motion Picture and Television Producers (AMPTP) said that it was suspending talks because they were “no longer moving us in a productive direction”. SAG-AFTRA, the actors’ union, […]

According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of spend against new entertainment programming (20.9 per cent) versus repeat entertainment programming (79 per cent). This is the deepest dip in share since the pandemic. According to Guideline, the WGA and […]

As Hollywood shuts down over the Writer’s Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA) strikes, Americans are taking the side of the actors and writers, learning more about how AI might affect their own jobs, and are thus far unfazed that their favourite shows and new movies will be delayed. According to a […]