Advanced Television

samba

Madhive partners with Samba

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing […]

October 2, 2024

Amagi drives Oceania growth with new sales leadership

Amagi has announced that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development. Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. His knowledge of media […]

September 12, 2024

Magel named FreeWheel’s Head of Global Agency Partnerships

FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]

August 22, 2024

Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024

Samba TV extends Samba AI

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]

January 4, 2024

Red Bee Media, Samba TV extend partnership

Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, […]

November 13, 2023

Samba TV integrates Affinity Solutions’ PMM data

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]

October 16, 2023

Data: Majority of US support Hollywood strikes

Americans are broadly aware of Hollywood writers and actors going on strike, with 74 per cent of adults saying they have heard of it, according to data presented by Samba TV. Baby boomers and silent generation adults are most aware compared to other generations.  The majority of all generations support the strike, including 4 in […]

September 27, 2023

Report: Representation key in choosing what to watch

Samba TV, a provider of omniscreen data and measurement, has released its State of Diversity on TV report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership. As the US grows in diversity, content creators, marketers, and advertisers have an opportunity to boost engagement with programming decisions like […]

June 21, 2023

Yahoo partners with Samba TV

Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]

May 15, 2023