Advanced Television

Samba TV extends Samba AI

January 4, 2024

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a suite of generative AI and machine learning (ML) technologies available worldwide, Lenovo is among the first brands to leverage this solution to understand its return on sponsorship investments with significant visibility.

Samba AI will automatically and instantly recognise when a company’s logo appears on screen – for sports programmes, that could be on the track, field, jersey, or car – or when a brand is mentioned during a programme, offering comprehensive viewership analysis that spans both traditional media and streaming TV. The product also analyses the surrounding sentiment of brands, providing companies with a detailed understanding of their portrayal throughout the programming. The AI solution provides rapid analysis delivered to brands in-flight. It’s also interoperable within Samba TV’s outcome-based measurement suite, enabling brands to activate targeting shifts based on the analysis.

“Samba TV has been investing in R&D for generative AI and machine language (ML)-based analysis of video for more than a decade,” said Samba TV Co-founder and CEO Ashwin Navin. “We’re now taking our years of AI innovation a step further by working with some of the world’s most recognisable brands like Lenovo to transform the way media investments are evaluated. We are using our powerful first-party data to train best-in-class AI models to inform the most important decisions made by advertisers.”

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