Advanced Television

Samba TV, partnership

April 18, 2023

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with, a European player in TV Analytics, to bring a new measurement and attribution solution to the French market.

The integration between the two companies delivers a solution that combines Samba TV’s proprietary automatic content recognition (ACR) viewership data with’s analytics suite. Advertisers can close the loop between targeting and measurement through first-party data and advanced analytics, ultimately enabling brands to achieve better ROI.

“With viewership behavior changing at a rapid pace, measurement has never been more important. Advertisers must be armed with reliable, holistic, and precise data that connects across all screens and platforms to achieve their desired TV performance outcomes,” said David Barker, Senior Vice President of International Sales at Samba TV. “France is one of the most advanced CTV markets in Europe and we are proud to partner with one of its leading companies to provide an innovative approach to measurement and attribution that bridges linear TV and CTV.”

“This partnership with Samba TV is the most accurate CTV measurement solution in the French market today,” said Pierre Figeat, Co-Founder of “The combined impact of our analytics suite and Samba TV’s first-party ACR viewership data is a game-changer for brands looking to measure and optimise with greater precision and scale in a fragmented ecosystem.”

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