Virgin Media O2 is raising awareness of the issue of electronic waste (e-waste) and the climate crisis with content across Virgin TV to mark Earth Day (April 22nd). With the UK on course to become the largest contributor of e-waste in the world per capita, Virgin TV has created a 60-second promo, to soon be […]
Banijay Iberia, comprising Spain and Portugal’s scripted and non-scripted production companies, and Mrs Greenfilm, a sustainability consultancy in Spain, have signed an agreement to help build a greener future. In doing so, they combine their efforts to achieve a more sustainable audiovisual industry. Through education, training and meetings at Banijay Iberia’s labels, the partnership with […]
EarthxTV, the sustainability-focused entertainment network, has partnered with Dailymotion, the independent video streaming platform, to unveil EarthX, a new channel showcasing content from EarthxTV’s series alongside Dailymotion programming celebrating Earth’s people, landscapes, and wildlife. EarthX launches on April 22nd (on Earth Day) available to the over 300 million viewers who use Dailymotion. EarthX on Dailymotion […]
Opening a global webinar on media and sustainability organised by the Association for International Broadcasting (AIB), United Nations Under-Secretary-General for Global Communications, Melissa Fleming, called on all media companies to “join forces to be true changemakers”. Addressing the audience of media leaders and sustainability experts, Fleming said: “Today, I urge all of you to continue […]
WildEarth.tv and the WaterBear Network have announced a content partnership agreement that will see a selection of documentaries and short films from WaterBear screened on Freeview channel 91 in the UK, as well as on channel 183 on the DSTV platforms across the African continent. This new partnership consolidates the relationship between WildEarth and WaterBear […]
ADB, the global provider of Enterprise and In-home solutions for Video and Telco operators, has been awarded the Platinum Medal from EcoVadis, a provider of business sustainability ratings. ADB has been participating in EcoVadis assessment process since 2014 and continually demonstrates a strong commitment to business sustainability.With a Platinum medal, ADB is ranked in the […]
Space Machines Company and Orbit Fab are joining forces to advance on-orbit servicing of satellites. The partnership joins together innovative technologies, most notably the installation of Orbit Fab’s space fiducial alignment markers on Space Machines Company’s Orbital Servicing Vehicle, Optimus. These markers will act like QR Codes in space, allowing Space Machines Company to work […]
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]