WildEarth.tv and the WaterBear Network have announced a content partnership agreement that will see a selection of documentaries and short films from WaterBear screened on Freeview channel 91 in the UK, as well as on channel 183 on the DSTV platforms across the African continent. This new partnership consolidates the relationship between WildEarth and WaterBear […]
ADB, the global provider of Enterprise and In-home solutions for Video and Telco operators, has been awarded the Platinum Medal from EcoVadis, a provider of business sustainability ratings. ADB has been participating in EcoVadis assessment process since 2014 and continually demonstrates a strong commitment to business sustainability.With a Platinum medal, ADB is ranked in the […]
Space Machines Company and Orbit Fab are joining forces to advance on-orbit servicing of satellites. The partnership joins together innovative technologies, most notably the installation of Orbit Fab’s space fiducial alignment markers on Space Machines Company’s Orbital Servicing Vehicle, Optimus. These markers will act like QR Codes in space, allowing Space Machines Company to work […]
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
WaterBear Network, the eco-streamer. has announced a partnership with Da Vinci, the home of inspiring and educational TV for families and children. Effective immediately, WaterBear Original content will take the spotlight on Da Vinci’s FAST Channel, reaching audiences in the US, UK and Ireland. This 12-month collaboration revolves around the theme of ‘Positive Solutions for […]
Commercial broadcaster UKTV has announced the launch of a new Everyday Sustainability campaign, dedicating £1 million worth of its own airtime across the network’s seven linear channels and streaming service, UKTV Play, to encourage viewers to make more sustainable lifestyle choices. To launch the first year of the initiative, UKTV is tackling food waste and […]
Rakuten TV has opened its new headquarters in Barcelona, which it calls “an important project for the company that has been created with its team in mind and with an environmental commitment”. The new Rakuten TV headquarters are located in the 22 district, an area where many technology companies are based. The project, designed alongside […]
Outbrain, a technology platform for the open web, has announced a strategic partnership with Cedara, the end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonisation efforts. The partnership will allow Outbrain to share in-depth emissions measurements with its advertiser partners, including those running on the company’s newly launched branding platform, Onyx […]