Advanced Television

TAG

Aniview and White Ops team up

Aniview, a provider of holistic end-to-end ad-serving solutions for publishers, announces a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from malicious and sophisticated cybersecurity risks. […]

February 2, 2021

Study: 90% less ad fraud in certified channels

The Trustworthy Accountability Group (TAG), the global programme to fight criminal activity and protect brand safety in digital advertising, has released its2020 US fraud benchmark study, showed a dramatic 90 per cent reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study

November 3, 2020

TAG hires Meah as Director of Threat Intelligence

The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG’s first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work […]

August 13, 2020

Ad industry standards bodies merge

The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]

July 29, 2020