Sky has launched a new campaign to encourage sport fans to take action against the climate crisis that is affecting sports. Fans attending some of the biggest sporting events this summer will be asked to make small but impactful changes to make a difference. Sky will be working with partners at five key sports events […]

Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]

Sky Sports will show every game of The Hundred live this summer from August 3rd, starting with defending men’s champions Southern Brave launching the competition against Welsh Fire. Defending women’s champions Oval Invincibles will take on Northern Superchargers in the opening women’s clash on August 11th, which will mark the first men’s and women’s double-header […]

The BBC and Sky have renewed and expanded their long-term strategic partnership to further showcase the BBC’s brands and services on Sky’s TV products. The agreement will ensure that the BBC content is more prominent on Sky platforms by making it easier for Sky customers to find programmes on BBC iPlayer and BBC Sounds. It […]

From the FA Cup final in May to the inaugural men’s and women’s Hundred cricket finals in August, millions of viewers across the UK have tuned into the BBC to enjoy a busy summer of sport in 2021. The total television reach during this period was 50.8 million, meaning 84 per cent of the UK’s […]

The Hundred has proved a hit among new and existing cricket fans – with a total of 16.1 million people watching some of the action on TV alone, according to figures published by the ECB (English Cricket Board). A sell-out crowd at Lord’s on August 20th and 21st saw Oval Invincibles being crowned the first […]