Advanced Television

TV Advertising

Research: TV delivers high active engagement

Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]

April 9, 2024

C4 targets overlooked founders investment

UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]

March 20, 2024By Colin Mann

UKTV Ventures invests in Legacy of Lives

UKTV has invested in the UK’s first independent funeral-planning service, Legacy of Lives, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched. Legacy of Lives is a free, online service dedicated to […]

March 12, 2024

C4 report suggests alternatives to social grade and class

Industry assumptions around consumers’ social grade and class could be among the last remaining acceptable stereotypes in the media industry, according to Mirror on Class and Social Grade – the latest phase in Channel 4’s Mirror on the Industry series, which tracks the diversity and inclusivity of advertising. The report, commissioned by Channel 4 and […]

January 11, 2024

OpenX launches TV+

OpenX Technologies, thee omnichannel supply-side platform, gas announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries. […]

November 16, 2023

Study: Peaktime TV ads deliver costweighted uplift

ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]

October 25, 2023

Survey: 60% advertisers say CTV ad optimisation falls short

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

September 28, 2023

Human Security partners with Locality

Human Security, the cybersecurity player in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defence, has announced a new strategic partnership with Locality, the local television solutions provider. The partnership leverages Human’s Ad Fraud Defence solution, MediaGuard, and Locality’s direct access to premium ad inventory to allow brands to unlock value […]

September 20, 2023

iSpot acquires 605, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]

September 13, 2023

LG Ad Solutions partners with Acxiom

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]

June 21, 2023