Advanced Television

TV Advertising

Survey: 60% advertisers say CTV ad optimisation falls short

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

September 28, 2023

Human Security partners with Locality

Human Security, the cybersecurity player in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defence, has announced a new strategic partnership with Locality, the local television solutions provider. The partnership leverages Human’s Ad Fraud Defence solution, MediaGuard, and Locality’s direct access to premium ad inventory to allow brands to unlock value […]

September 20, 2023

iSpot acquires 605, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]

September 13, 2023

LG Ad Solutions partners with Acxiom

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]

June 21, 2023

Research: TV advertisers could benefit from summer campaigns

Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]

June 2, 2023

LG Ad Solutions, Tyroo sign SE Asia agreement

LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]

May 16, 2023

Research: US TV ad impressions up 3.2% YoY

Findings from real-time TV measurement company’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]

April 26, 2023