AudienceXpress, the Comcast-owned ad buying platform, has named advertising and technology industry veteran Scott Collins as Head of US Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ US business, including management of advertising sales and revenue, business operations, and inventory optimisation. He will be based in New York and […]
TV advertising agency Marketing Architects has announced a new proprietary capability, called Smart Targeting, to solve some of the targeting challenges facing Connected TV advertisers. When viewers find ads relevant, they’re more likely to pay attention, engage, and make a purchase, leading to better campaign performance. However, for CTV campaigns, targeting relevant audiences based on third-party […]
Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]
UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]
UKTV has invested in the UK’s first independent funeral-planning service, Legacy of Lives, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched. Legacy of Lives is a free, online service dedicated to […]
Industry assumptions around consumers’ social grade and class could be among the last remaining acceptable stereotypes in the media industry, according to Mirror on Class and Social Grade – the latest phase in Channel 4’s Mirror on the Industry series, which tracks the diversity and inclusivity of advertising. The report, commissioned by Channel 4 and […]
OpenX Technologies, thee omnichannel supply-side platform, gas announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries. […]
ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]
Human Security, the cybersecurity player in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defence, has announced a new strategic partnership with Locality, the local television solutions provider. The partnership leverages Human’s Ad Fraud Defence solution, MediaGuard, and Locality’s direct access to premium ad inventory to allow brands to unlock value […]