Threads, the new social media platform from Meta, is now available to download in over 100 countries including the UK, but not yet in the EU due to regulatory concerns. Ten million users signed up for the Threads app in its first seven hours of release, according to Mark Zuckerberg, the company’s chief, who revealed […]
Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]
The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]
BBC Studios, the commercial subsidiary of the BBC, has announced the appointment of Julie Mayville as Director of Social Advertising Sales, effective immediately. Based out of New York, Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s social advertising sales function for North America and Latin America. […]
Twitter owner Elon Musk has confirmed plans for a Twitter video app on smart TVs. Responding to a tweet suggesting that: “We really need a Twitter video app for Smart TVs”, Musk replied: ”It’s coming”, without revealing any further details. On June 15th, during an investor presentation, new Twitter CEO, Linda Yaccarino, and Musk laid […]
Tucker Carlson, the former Fox News host, has released the first instalment of his new show on Twitter. The 10-minute video is essentially a stripped-down version of what his Fox viewers would have seen on his nightly show. It may bring him into conflict with the network where he is under contract into 2025. There […]
Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]
Elon Musk has named Linda Yaccarino as new chief executive of Twitter, just over six months after his takeover of the social media company. Musk said Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money, and struggled with attempts to make users, […]