Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]
Value-added IT distributor Softprom and Bugcrowd, the multi-solution crowdsourced cybersecurity platform provider, have signed a partner agreement covering Europe and much of central Asia. Softprom will market and distribute Bugcrowd’s industry-leading Security Knowledge Platform in the European Union, Switzerland, Armenia, Azerbaijan, Georgia, Kazakhstan, Kirghizia, Moldova, Ukraine, Uzbekistan, Tajikistan and Turkmenistan. The partner agreement is one […]
Sony has undertaken analysis of the most engaged Twitter video content linked to 2022’s top news stories across Europe, which amounted to over 201 million views and over 8.6 million points of engagement (total of shares, likes, and comments) on the platform. Stories analysed included the war in Ukraine, the Amber Heard vs Johnny Depp […]
A survey of UK consumers has underlined the importance of authentic content – User-generated Content, especially – throughout the online customer decision journey The survey, The 2022 eCommerce Content Trends Report, from StoryStream, the visual commerce platform for authentic online shopping experiences, and IMRG, the UK eCommerce association, today releases, reveals that 91 per cent […]
XroadMedia, leading specialists in innovative and ground-breaking content discovery and personalisation solutions, has recorded the highest growth in revenue and best financial results in the history of the company. In 2021 revenues have grown 40 per cent year-on-year, which continues the trend of XroadMedia’s fast expansion in the content discovery, personalisation and targeting market. 2021 […]
Newsflare, a licensing platform and marketplace for user-generated video (UGV), has announced the appointment of Nick Mamouzellos as its new Head of B2B Growth Marketing. The first senior hire since attracting £5 million Series B funding, Mamouzellos will play a leading role in Newsflare’s accelerated growth strategy as it stakes its claim as category leader […]
Newsflare, a licensing platforms and marketplace for user-generated video (UGV), has closed a Series B accelerator funding round to fuel faster growth. The £5 million (€5.9) investment will be used to increase Newsflare’s global footprint, grow its team, and expand its Studios and Marketplace business across Europe, North America and Asia. This funding round, led […]
Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]