Viant Technology, the advertising software company, has named Ritesh Patel as its Chief Legal Officer, reporting directly to Viant’s CEO, Tim Vanderhook. The company also named Arish Gajjar as its new SVP, Deputy General Counsel, reporting to Ritesh Patel, CLO. “As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited […]
Viant Technology, a people-based advertising software company, has named Dustin Kwan as Chief Product Officer, a newly created executive role intended to drive product strategy at the company. Kwan spent the last 8 years leading ad products at Amazon, including growing Amazon DSP to one of the largest demand side platforms in the market. “We’re […]
Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]
Viant Technology, a people-based advertising software company, has announced a new partnership with Commerce Signals, a Verisk Financial business and specialist in payment-based insights and ad effectiveness solutions. This strategic alliance is a key driver for Viant, as the company continues to bolster its holistic measurement solutions, delivering clients true return-on-ad-spend (ROAS). “Measurement has been […]
Viant Technology, a people-based advertising software company, and Beachfront, the convergent TV advertising platform, have announced the integration of Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding. […]
Viant Technology, a people-based advertising software company, and iSpot.tv, a specialist in real-time TV ad measurement and attribution, have announced a partnership to advance Viant’s TV advertising offerings, integrating iSpot’s Unified Measurement solution into the Adelphic advertising software. The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering OTT […]
Viant Technology, a people-based advertising software company, and Peer39, a provider of AI-powered contextual targeting and brand protection technology for digital advertising, has announced the successful integration of Peer39’s Advanced Contextual Data Marketplace into Viant’s advertising software, Adelphic. The integration scales Adelphic’s library of pre-bid contextual data providers, accelerating advertisers’ abilities to elevate their media […]
Viant Technology, a people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic advertising software. The Tru Optik integration […]
Viant, a people-based advertising software company, has been granted a patent (US Patent No. 10,764,240) for “Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.” This patented technology, which has been integrated into its Adelphic Platform, enables Viant to identify an internet connected household (ICH). Once Viant has identified the ICH, Viant is […]