Forecast: UK adspend slower 2021 recovery
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]