Advanced Television

White House

Samba TV real-time ad targeting for political advertisers

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 US political season. Yahoo and TelevisaUnivision, two early adopters of the new […]

April 4, 2024

Data: 14.2m watch first GOP debate

AdImpact estimates that approximately 14.2 million US viewers tuned in to Fox News for the August 24th Republican presidential primary debate in Milwaukee, the first of the 2024 election cycle. The viewership, while substantial, did not exceed the 24 million viewers who watched the August 2015 Republican presidential debate. This debate holds the distinction of […]

August 25, 2023

SES CEO: “We’re good on 50/50”

Steve Collar, CEO of SES, told the SES vs Intelsat trial currently taking place that he trusted and liked Intelsat’s CEO Steve Spengler. “He was a good guy. I liked him, and I trusted his assurance that [the 50/50 revenue agreement] between SES and Intelsat was solid,” said Collar. He told the court that it […]

February 9, 2022

FCC to free up more 5G mid-band spectrum

The Federal Communications Commission (FCC) has, as expected, proposed freeing up more mid-band spectrum for use by 5G operators in the US. Currently the frequencies (3.45-3.55 GHz) is primarily used by the US military and the US Department of Defense (DoD). The DoD used the spectrum for radar systems amongst other communications needs on fixed, […]

October 2, 2020By Chris Forrester

Between the Devil and the Deep Red Sea

Tired of the Covid Crisis? The good news is that a distraction is heading our way. Not long after covering TV in ads telling us to stay home and do nothing, the UK government is about a launch the ‘Get Ready for Brexit’ campaign imploring the nation to be ready to grasp the opportunity. That […]

July 14, 2020