Advanced Television

Women’s Super League

Sky Sports, BBC extend WSL rights

Sky Sports has extended the broadcast rights to the Women’s Super League (WSL) for the 2024/25 season, and will show up to 44 live matches. WSL on Sky Sports sits alongside a vast offering of domestic football every season including 128 games from Premier League, over 1,000 EFL fixtures including every match from the League […]

April 11, 2024By Nik Roseveare

Report: Sponsors still wary of WSL

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]

November 27, 2023

Snapchat renews Sky Sports content deal

Snap has renewed its content partnership with Sky Sports to host made-for-mobile, short-form content on Snapchat Discover in the UK. Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, […]

November 1, 2022

No Woman No Try on Prime Video

No Woman No Try, a confronting documentary about the current status of gender, ethnicity and sexual equality within women’s rugby, will premiere exclusively on Prime Video worldwide, on March 25th. No Woman No Try explores gender inequality through the lens of rugby and the women and men championing change across the sporting community. Professional rugby […]

March 4, 2022

Sky Sports, Women’s Sport Collective extend partnership

Sky Sports is extending its partnership with the Women’s Sport Collective, the networking group driving positive change for women in sport. The initial collaboration in 2021 was born from a shared desire to help shape the industry to become a more accepting and inclusive environment for women. This continued partnership and investment from Sky Sports […]

February 3, 2022

Fast Studios to launch Women’s Sports Network

Fast Studios, the LA-based venture studio, has unveiled its plan to build the Women’s Sports Network — a free, ad-supported, 24/7 streaming destination where fans will find 100 per cent women’s sports content. The Women’s Sports Network has confirmed participation from several leading organisations including the Ladies Professional Golf Association (LPGA), US Ski and Snowboard […]

February 2, 2022

Sky Sports increases Women’s Super League coverage

Sky Sports is set to show more live and exclusive action from the Betfred Women’s Super League in 2022. Sky will air two regular season matches as part of double-headers with the Betfred Super League in addition to the semi-finals and Grand Final, which is scheduled for the weekend of September 17th – 18th. The […]

January 18, 2022

Survey: Women increasingly watching more sport

The 2021 Global Sports Survey from strategic consultancy Altman Solon reveals that nearly 50 per cent of women in the UK, US, and Germany are monthly sports viewers. That figure rises to nearly 70 per cent in LatAm and Asia countries. The study gauged viewing and fandom among 18,000 respondents in 16 countries across North […]

December 3, 2021

Optus Sport extends EPL, WSL rights

Australian multiplay telco Optus Sport will continue streaming its exclusive coverage of the world’s best football to its one million plus active subscribers. The renewals lock in Optus Sport’s Premier League rights for six years until 2028, and FA Women’s Super League until after the FIFA Women’s World Cup into 2024. The announcement means Optus […]

November 19, 2021