WWE, part of TKO Group Holdings, has reported that WrestleMania XL, which took place at Lincoln Financial Field in Philadelphia on April 6th and 7th. became the “most-successful and highest-grossing event in company history”. Highlights from the PLE include: GATE: WrestleMania XL broke the previous record set by WrestleMania 39 by 78 per cent, with 145,298 in attendance over […]
Ahead of the WWE’s biggest weekend of the year, WrestleMania XL, UK fans have a huge range of content to tune in to in support of the behemoth event, as well as the two night extravaganza itself. WWE’s WrestleMania XL is set to be a monumental event, marking the return of the annual spectacle to […]
Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group, have announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the US, become the first-ever Official Energy Drink Partner of WWE. Going forward, C4 will receive prominent branding and exposure across a […]
WWE, part of TKO Group, has announced that Glasgow will host Friday Night SmackDown on June 14th, followed by Clash At the Castle: Scotland, the first-ever WWE Premium Live Event (PLE) to be held in Scotland, on June 15th at the OVO Hydro. “We are excited to bring both Friday Night SmackDown and Clash At The Castle: Scotland to our amazing fans […]
With over 260 million registered subscribers at the beginning of 2024, Netflix continues to show unwavering grit when it comes to streaming market domination. In February 2024, the company confirmed a major live sports deal after signing a 10-year contract with World Wrestling Entertainment (WWE). The Dates of the Programmes With the programmes scheduled to […]
Netflix’s mammoth WWE deal, signed in January, will bring the iconic Monday night Raw series to Netflix subscribers in the UK, US, Canada, and Latin America from 2025. While Netflix has enjoyed strong subscriber growth in recent quarters, thanks to the introduction of its cheaper ad-supported tier and its crackdown on account-sharing, a shift in […]
WWE, part of TKO Group Holdings, and Wheatley American Vodka, produced with uniquely American techniques in Kentucky by Buffalo Trace Distillery, America’s oldest continually-operating distillery, has announced a multi-event partnership commencing with naming the award-winning spirit the Official Vodka of WrestleMania XL which takes place across two nights on April 6th and April 7th at […]
WWE has surpassed 100 million subscribers on its official YouTube channel, becoming one of only 10 channels worldwide to achieve the milestone. The return of Dwayne ‘The Rock’ Johnson has helped fuel the channel’s subscriber total in recent months, highlighted by the WrestleMania XL Kickoff event in Las Vegas on February 8th which saw over […]
Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has announced advertising executive Tim Ware has been elevated to the role of Executive Vice President of Advertising Sales. In his new role, Ware will oversee all direct and programmatic sales for Chicken Soup for the Soul Entertainment-owned Connected Television (CTV) platforms and third-party […]
Mars, Take-Two Interactive and WWE have announced that Snickers and WWE 2K24 will continue their union as the Presenting Partners of WrestleMania, which takes place April 6th and 7th at Lincoln Financial Field in Philadelphia. This marks the third consecutive year that the two brands have combined to serve as Presenting Partners for WWE’s pop […]