Advanced Television


IAS earns MRC accreditation for third-party calculation

Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]

March 22, 2024

Spain: Linear FTA TV dominates

The majority of Spaniards (78.4 per cent) prefer to watch linear FTA TV over pay-TV or streaming. A report made by Dos30′ using Kantar Media and Comscore data further reveals that the country’s traditional linear TV operators -Atresmedia, Mediaset, RTVE, Regional channels – provide the most-watched TV channels. Including thematic DTT channels, the number of […]

March 21, 2024From David Del Valle in Madrid

Creators generated 593% more YouTube Shorts for EU brand campaigns YoY

CreatorIQ, the creator marketing platform trusted by enterprise brands and agencies, is bringing its annual CreatorIQ Connect event series to Europe. CreatorIQ Connect Europe is a full-day, two-stage event that will take place on Thursday, 2 May 2024, at the De Vere Grand Connaught Rooms in London. The event will feature insights from such industry leaders […]

March 20, 2024

Mint Copenhagen opens London office

Danish creative company Mint Copenhagen is expanding its footprint in Europe, opening a London office to grow its IP development slate and further boost both the studio and agency sides of its business. Rob Doherty is joining the Mint Copenhagen team, consulting as SVP of Business Development, focussing on developing the company’s own slate of […]

March 18, 2024

Germany: NBA League Pass on YouTube Primetime Channels

The National Basketball Association (NBA) and YouTube have announced an agreement to make NBA League Pass, the league’s live game subscription service, available for purchase on Germany’s YouTube Primetime Channels. Through the agreement, YouTube Primetime Channels subscribers in Germany will have access to live and on-demand NBA games and content via NBA League Pass, including […]

March 15, 2024

Research: Free streaming increases lead over SVoD

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

March 14, 2024

Dog Whisperer channel launches on YouTube

Radar MCN, the digital agency of Australian producer WTFN, has announced a partnership with US streaming and distribution giant Cineverse, which will see it manage the YouTube and Facebook channels of two iconic TV brands. Radar has launched the official Dog Whisperer channel, exclusively featuring full episodes, as well as shorts, from all nine seasons […]

March 13, 2024

Moonbug, VaynerWatt partner on VeeFriends content

Moonbug Entertainment, a Candle Media company, and VaynerWatt, a production studio founded by Gary Vaynerchuk, Eric Wattenberg and Matt Higgins, have announced a strategic partnership to produce a premium content franchise based on the VeeFriends universe. VeeFriends is a contemporary entertainment company created by Vaynerchuk that combines collectibles, events, games and technology to allow people to make […]

March 12, 2024

WWE passes 100m YouTube subs; Prime deal

WWE has surpassed 100 million subscribers on its official YouTube channel, becoming one of only 10 channels worldwide to achieve the milestone. The return of Dwayne ‘The Rock’ Johnson has helped fuel the channel’s subscriber total in recent months, highlighted by the WrestleMania XL Kickoff event in Las Vegas on February 8th which saw over […]

March 11, 2024By Nik Roseveare

Public star in BBC Aardman shorts

The BBC is set to broadcast six short films as part of its Things We Love campaign, which provide an insight into some of the UK’s favourite BBC content. In the series of animated films, genuine BBC audience member’s voices and unscripted conversations are matched with stop-motion clay characters, created by celebrated studio, Aardman. The […]

March 8, 2024