Precise TV, the contextual video company driving business outcomes for brands, has released its latest Precise Advertiser Report: Kids (PARK). With the help of research agency Giraffe Insights, the report looks at US media consumption habits, buying journey behaviours and purchase decisions of parents and kids aged two to 12 years old (Generation Alpha). Major […]

The first in a special series of Stick to Football from the YouTube phenomenon The Overlap airs on ITV1 and ITVX tonight (June 28th) at 10.45pm. Over the course of four specially-commissioned episodes, viewers will be treated to insights and discussions about Euro 2024, as football legends Gary Neville, Ian Wright, Jill Scott and Roy […]

FilmRise, the US-based film and television studio, is working with Future Today to develop an Unspeakable-branded streaming app. The app will house the popular portfolio of videos from Nathan Milner (better known as Unspeakable), spanning over 200 hours of content from across his YouTube channels. Since 2021, FilmRise has adapted over 500 videos into broadcast-ready […]

Quintus Studios, the factual content distributor and channel owner, has announced that Little Dot Studios, the digital content studio and media network, has acquired 40 hours of factual content for its digital channels. The agreement sees a wide range of factual content from the Quintus Studios catalogue including three seasons of Mega Transports (6 x 60’ each), […]

BARB data shows Channel 4 is the only major UK broadcaster to grow overall viewing across streaming and linear in 2024. In addition, across the first half of the year, Channel 4’s streaming audience has grown faster than any of the major streaming-only platforms (Netflix, Prime Video, Disney+), with a 32 per cent year on […]

Data from the DASH 2023 TV Universe Study show that 6 per cent of US households now watch TV exclusively on mobile devices, an increase of more than a million homes since 2022. Driven primarily by younger viewers, the rise of device-only TV households highlights the need to redefine the basis of TV audience measurement […]

Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]

Integral Ad Science (Nasdaq: IAS), a media measurement and optimisation platform, has announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand […]

YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]