Advanced Television


ZEE5 monetises content at scale with AWS Elemental MediaTailor

India’s Entertainment Super-app, ZEE5 streams content around the world to more than 76 million users in 12 languages per month. Launched in 2018 by Zee Entertainment Enterprises Limited, one of India’s leading media and entertainment companies, the ad-supported platform has become one of the biggest OTT platforms in India, connecting viewers with Zee Entertainment’s extensive […]

September 21, 2020

ZEEL to invest 7% of profits into ZEE5

Subhash Chandra’s Zee Entertainment Enterprises (ZEEL) looks set to commit 7 per cent of its operating profits (EBITDA) into its growing ZEE5 streaming service. Punit Goenka, MD at ZEEL, says that the company is not concerned about closing some specialty channels because audiences are shifting to streaming services. Addressing the changes in strategy, Goenka said: […]

August 4, 2020By Chris Forrester

Zindagi content library on ZEE5

Media & Entertainment company ZEE Entertainment Enterprises (ZEE) has announced the launch of its content brand Zindagi on its digital entertainment platform ZEE5. Zindagi’s shows have gained huge appeal in India earlier for its realistic appeal, superlative character portrayals, and its ability to satiate the evolving content preferences of the viewers. Zindagi is being launched […]

July 17, 2020