Advanced Television


ZEE5 Global reveals new content lineup

ZEE5 Global, the OTT platform for South Asian content, has announced a fresh new line-up of content to keep cool in the sizzling heat of April. Viewers can choose from a variety of ZEE5 Originals, television shows, and non-fiction shows to enjoy their summer at home. Leading the April line-up is the much-awaited ZEE5 Original […]

April 8, 2021

Forecast: India SVoD market at $1.9bn by 2025

India’s online video industry generated an estimated $1.4 billion (€1.1bn) in revenue in 2020 with advertising contributing 64 per cent and subscription 36 per cent, according to a report by Media Partners Asia (MPA). While there are close to 60 platforms operating in the market, the top five platforms – YouTube, Disney+ Hotstar, Netflix, Amazon […]

January 12, 2021

ZEE5 Global unveils Jan 2021 line-up

ZEE5 Global, the largest OTT platform for South Asian content, has announced its line-up of content to kickstart the new year. Raising the curtains on 2021 on January 1, the much-anticipated ZEE5 Original Nail Polish takes us on a hypnotic journey of the uncertainties of the human mind. Nail Polish features an ensemble cast including […]

January 5, 2021

ZEE5 partners with XroadMedia

ZEE5 has announced the on-boarding of XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization use-cases to its users. XroadMedia is a leading specialist in building innovative and ground-breaking […]

November 30, 2020

Mainkar Chipay now streaming on ZEE5 Global

ZEE5 Global, the OTT platform for South Asian content, has released its first Bangladeshi Original, Mainkar Chipay. Directed by internationally acclaimed young film maker Abrar Athar, the short film is a situational thriller and dark comedy starring Afran Nisho, Sariful Raz and Shamol Mawla. The edgy thriller will also see the three actors share screen […]

November 9, 2020

AVIA: “Covid speeds up India’s move to digital TV”

The Asia Video Industry Association (AVIA) held its annual Future of Video India seminar amidst a time of great change in the region. The media and video industry in India has undergone huge change in the last 6 months as a result of the Covid-19 pandemic. According to Sunil Lulla, CEO, BARC India, with the […]

September 21, 2020

ZEE5 monetises content at scale with AWS Elemental MediaTailor

India’s Entertainment Super-app, ZEE5 streams content around the world to more than 76 million users in 12 languages per month. Launched in 2018 by Zee Entertainment Enterprises Limited, one of India’s leading media and entertainment companies, the ad-supported platform has become one of the biggest OTT platforms in India, connecting viewers with Zee Entertainment’s extensive […]

September 21, 2020

ZEEL to invest 7% of profits into ZEE5

Subhash Chandra’s Zee Entertainment Enterprises (ZEEL) looks set to commit 7 per cent of its operating profits (EBITDA) into its growing ZEE5 streaming service. Punit Goenka, MD at ZEEL, says that the company is not concerned about closing some specialty channels because audiences are shifting to streaming services. Addressing the changes in strategy, Goenka said: […]

August 4, 2020By Chris Forrester

Zindagi content library on ZEE5

Media & Entertainment company ZEE Entertainment Enterprises (ZEE) has announced the launch of its content brand Zindagi on its digital entertainment platform ZEE5. Zindagi’s shows have gained huge appeal in India earlier for its realistic appeal, superlative character portrayals, and its ability to satiate the evolving content preferences of the viewers. Zindagi is being launched […]

July 17, 2020