Multimedia Research Group's latest IPTV Global Forecast shows that global IPTV subscribers will grow from 20.4 million IPTV subscribers in 2008 to 89.6 million in 2012. To drive this growth, IPTV Operators worldwide are expected to continue investing in improved Quality-of-Service, ease-of-operation, HD content, exclusive programming and time-shifting as differentiating features.
In Europe, for example, steady IPTV subscriber growth continues while more HD channels are being offered to Western and Eastern European subscribers. By 2012, European subscribers will still be slightly ahead of Asia, with Europe maintaining 41.5 per cent of the worldwide subscriber market and Asia, 35.8 per cent.
By 2012 North America will have only about 17 per cent share of the total worldwide subscribers, however it will dominate the global market in terms of gross service revenue at about $13 billion, due to higher ARPU. Together, Verizon and AT&T are projected to have about 3 million subscribers by the end of 2008, and they should continue their rapid growth into 2012. Smaller U.S. and Canadian Operators are following similar strategies.