Comparing Q4 2011 to Q3 2011 across one of the world’s largest online video footprints, Google TV viewing grew 91 per cent and video plays on tablets, smartphones and connected TVs nearly doubled, according to findings from digital video technology, analytics and services provider Ooyala’s Q4 2011 Video Index report, which reveals insights into video viewing behaviour and engagement across the web, smartphones, tablets, social networks and connected TVs.
Each quarter, Ooyala provides key insights and trends based on the viewing habits of its more than 100 million viewers every month, to help publishers better understand audiences, increase viewership and earn more revenue with online video.
Key highlights from the report include:
“The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers,” said Bismarck Lepe, co-founder and president of products for Ooyala. “Understanding the changing dynamics of multi-device video consumption is key to delivering a more personalised experience for consumers while creating new revenue streams and growing audiences. Ooyala unlocks this knowledge in a way that is highly actionable and mission-critical to our customers’ success,” he added.
“While people are still watching much more traditional TV than streaming video, our data shows we’re on a clear and irreversible course toward an IP-delivered future,” he continued. “For example, looking at non-desktop video views, Q4 was the second straight quarter of nearly one hundred per cent growth. The Video Index also shows people are far more engaged on tablets, which are closer to TVs than they are to smartphones when it comes to viewing behaviour.”